When you’re looking for a method that may increase your model’s attain, spark lively engagement, and enrich your user-generated content material (UGC), a hashtag contest may be the software you’ve been in search of.
UGC is an often-underestimated goldmine on this planet of digital advertising. It refers to any type of content material — textual content, movies, photos, evaluations, and so on., created by individuals moderately than manufacturers. UGC brings quite a few advantages to the advertising desk, offering an genuine, relatable, and various perspective of your model from the customers themselves.
One key benefit of UGC is that it encourages lively engagement. As an alternative of passively absorbing ads, customers turn out to be individuals within the model’s narrative. This not solely creates a extra interactive expertise however it may additionally foster a stronger connection between your model and your prospects.
Performing as a strong supply of social proof, 79 % of shoppers say their buying choices are extremely influenced by user-generated content material. Compared, solely 8 % of individuals say that celeb or social media influencer content material extremely impacts their buying choices—making UGC 9.8x extra influential than social influencers.
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Making a hashtag contest is a wonderful approach to harness the facility of UGC. By encouraging your viewers to put up content material associated to your model underneath a particular hashtag, you possibly can rapidly generate a considerable quantity of genuine content material. ShortStack takes this a step additional by providing options that may automate and streamline the competition course of, from preliminary creation to winner choice.
ShortStack
ShortStack is a digital advertising platform that assists companies in creating contests, touchdown pages, quizzes, and different interactive content material that may drive engagement, collect consumer information, and foster a deeper relationship between manufacturers and their audiences. With the power to simply combine with in style social media networks, ShortStack empowers manufacturers to achieve and interact with their viewers the place they’re already lively.
How To Create A Hashtag Contest In ShortStack
ShortStack‘s intuitive interface and wealthy function set make establishing and working your hashtag contest simple. It permits you to create a devoted touchdown web page on your contest, the place you possibly can set up guidelines, show consumer submissions, and spotlight winners.
- Outline a Purpose: Clearly outline your intention along with your hashtag contest. This could possibly be to construct model consciousness or generate content material for future advertising campaigns.
- Create a Hashtag: Create a novel, catchy hashtag that’s simple to recollect and may set your contest entries aside. Make sure that it’s particular sufficient to not pull in unrelated posts.
- Set up Contest Guidelines: Create guidelines or phrases and circumstances on your contest. That is important to forestall dishonest and shield your small business. When you’re not comfy writing these your self, think about using a template.
- Show Your Guidelines on a Touchdown Web page: As soon as your guidelines are prepared, show them on a touchdown web page and hyperlink that web page out of your contest promotions. This ensures that individuals know the rules and what to anticipate.
- View Entries: Arrange a system to view your contest entries. Instagram and Twitter enable for hashtag searches, however software program like ShortStack could make this course of simpler by making a feed that pulls in entries.
- Select a Winner: ShortStack supplies a easy and truthful system for selecting winners. You specify what number of winners you need and let the software program do the remainder.
- Show the Entries: Enhance your contest’s publicity by displaying entries in a gallery, both on a touchdown web page or embedded in your web site. This could enhance your model’s visibility and permit for extra contest components like voting or sharing.
- Gather Subscribers: Think about together with an entry kind to gather e mail subscribers, additional rising your model attain and potential buyer base.
ShortStack’s moderation options assist you to management the consumer content material related along with your model. This ensures that your hashtag contest stays on-brand and inside your established tips. ShortStack additionally permits you to monitor the success of your contest in real-time, making certain you may have all the info that you must assess and optimize your technique.
Case Research: Cruise Traces Worldwide Affiliation
In a outstanding case examine, Cruise Traces Worldwide Affiliation demonstrated the immense potential of hashtag contests. The world’s largest cruise business commerce group used this digital advertising technique to advertise its Plan a Cruise Month initiative to a brand new viewers, bringing in a staggering 106,000 entries. The marketing campaign aimed to encourage a wide selection of cruise experiences to a brand new viewers, encompassing journey seekers, solo vacationers, households, and foodies. To convey their imaginative and prescient to life, CLIA partnered with ShortStack, leveraging their experience to create a devoted touchdown web page (microsite), which served because the central hub for the competition.
The hashtag contest concerned individuals posting selfies on Instagram or Twitter utilizing the hashtags #CruiseSmile, or filling out a kind on the microsite. This multi-pronged strategy to entries and the competition’s ease of entry led to an amazing success, far surpassing their goal entry depend. The competition efficiently promoted the cruise line’s various choices and facilitated significant engagement, reinforcing the utility of hashtag contests in reaching enterprise targets.
