Shopify x WebEngage – Easy Integration, Elevated Conversions

On-line purchases this 12 months account for 21% of whole gross sales, rising by ~18% from 2019 and, due to this fact, pivoting e-commerce in the direction of an internet transformation. Catering to E-commerce companies, small and huge, Shopify has empowered enterprise house owners throughout the globe to embrace this shift with ease.

Additionally, the net transformation has accelerated the probability of shoppers switching manufacturers or the way in which they store. In accordance with a survey by Google, 40% of consumers reported that they modified manufacturers or shopped on-line for one thing they beforehand purchased in-store. With the rising marketplace for E-commerce companies and the shift in the direction of on-line, buyer expertise takes priority. It’s exactly right here that WebEngage might help. The consumer engagement and retention platform might help you observe and analyze buyer knowledge, and increase conversions by advertising by 9+ engagement channels together with E mail, WhatsApp, Push notifications, and extra.

What should you may leverage Shopify to develop your E-Commerce enterprise and WebEngage to have interaction and retain your prospects? Now, you possibly can, and in only a few easy clicks!

Introducing Shopify integration with WebEngage – that can assist you leverage a strong E-Commerce platform by Shopify and create a strong buyer engagement and retention technique by WebEngage.

Why Ought to You Combine Your Shopify Web site with WebEngage

This integration might help you with 4 features – TEAM. Let’s talk about the TEAM methodology intimately.

Monitor: With WebEngage integration to your Shopify retailer, we assist you to observe consumer occasions reminiscent of buy made, added to cart, product considered, and extra routinely from Day 1. This helps you get began shortly with out having to spend time and extra effort on integration and onboarding. Additional, you should use these occasions to create funnels and cohorts, analyze buyer behaviour, and create dynamic segments to ship focused messages to your prospects.

Have interaction: With 9+ engagement channels, WebEngage enables you to execute your advertising technique at varied touchpoints in a buyer’s lifecycle. Orchestrate and run automated workflows with ease.

Analyze: Get in-depth marketing campaign analytics, conduct A/B checks, and observe real-time reporting.

Measure: Measure income contribution and optimize campaigns and channels to realize most ROI.

Methods to Leverage Your Shopify Information to Retain and Have interaction Your Prospects

Welcome new prospects or consumers

Upon new consumer sign-up or publication subscription, ship a welcome electronic mail to customers and information them on navigate your web site or with fashionable merchandise to browse. Following is an instance of a profitable consumer sign-up for an E-Commerce magnificence and wellness web site.

Nudge customers to finish their buy

Remind customers of merchandise of their cart and nudge them with a restricted interval provide to proceed buy. Make the most of personalization components reminiscent of product identify, product worth, and extra to reinforce the consumer expertise throughout the communication and increase conversions. Following is an instance of an E-Commerce clothes web site.

Improve cart worth by providing free delivery

Nudge customers who’ve merchandise price a certain quantity of their cart and haven’t made a purchase order to extend their cart worth and avail free delivery on their order. The next is an instance of an E-Commerce digital web site.

Cross-sell or up-sell

Drive repeat purchases by cross-sell campaigns. Present prospects with customized suggestions primarily based on their final buy (or another customized occasion). Following is an instance of an E-Commerce clothes web site. For extra info on our Suggestion and Catalog characteristic, seek advice from this weblog.

Inform customers of recent product launches

Notify customers upon the launch of recent merchandise or collections in your retailer. Our enterprise event-triggered automation workflow builder, Relays, helps you obtain simply that. Following is an instance of an E-Commerce grocery web site.

Win again inactive customers

Nudge inactive or dormant customers by affords and customized suggestions primarily based on the product(s) they browsed for. Following is an instance of a D2C footwear web site.

Promotional campaigns

Increase repeat purchases and run one-time promotional affords reminiscent of Black Friday to extend purchases. Following is an instance of a D2C electronics web site.

Personalize web site expertise

Present customized experiences to your prospects in your web site and app with out interrupting consumer expertise by pop-up notifications. Internet and App personalization on WebEngage enables you to personalize part(s) of your web site. Following is an instance displaying a personalised banner primarily based on the shopper’s location.

Methods to Get Began With Integrating Your Shopify Retailer to WebEngage

To combine your Shopify retailer, observe these easy steps:

Step 1: From the WebEngage itemizing web page on the Shopify App Retailer, click on the ‘Add App’ button to evaluate the app’s permissions after which click on on ‘Set up App’.

Step 2: Choose the WebEngage challenge with which you wish to combine your Shopify retailer, or create a brand new WebEngage challenge.

Step 3: As soon as carried out, you may be redirected to the WebEngage dashboard the place you may be given a hyperlink to allow “app embed” in your Shopify theme.

After these steps are accomplished, WebEngage routinely begins monitoring consumer and occasion knowledge out of your Shopify retailer and you can begin with creating partaking campaigns in your prospects. Please seek advice from our information base for extra info.

Wrapping Up

With the Shopify integration to WebEngage, we purpose that can assist you interact and retain your prospects and drive increased income. With over 9+ engagement channels and an easy-to-use dashboard, we give you a complete platform to trace, analyze, and interact together with your prospects. We hope you check out this characteristic and share your suggestions. If you happen to want extra help, get in contact together with your Buyer Success Supervisor or attain out to product@webengage.com to get began.