How Shopify works with Dotdigital
It ties up properly with Dotdigital’s ‘Multi-store connector’, a singular function that permits our purchasers to attach a number of shops to their Dotdigital account. This is a superb choice if purchasers have a number of shops globally with the identical branding however regional variations, reminiscent of language, value, or forex. The function additionally allows retailers to have all their shops linked to 1 account, operating their advertising and marketing from one place and reporting throughout all of the shops persistently.
To place into perspective, considered one of Dotdigital’s purchasers, Renpho, makes use of our multi-store functionality, to attach extra Shopify shops to the identical account. It provides layers of advantages to their automation journey, reminiscent of sending separate regional model campaigns and mixed multi-region campaigns. The group may do multi-regional reporting aggregation, handle particular consumer permissions simply, and section throughout areas to determine re-targeting alternatives. Renpho has linked 9 regional shops to their Dotdigital account utilizing the multi-store connector, which is big.
Moreover, Dotdigital prospects are additionally in a position to join totally different Shopify shops into particular person Dotdigital accounts (known as baby accounts). This aids them to trace all of the campaigns below a single buyer view and obtain one consolidated bill on the finish of the month. Entrepreneurs can construct knowledge silos, seamless consolidated reporting and database storage whereas sharing electronic mail allowances.
Sennheiser makes use of this setup, permitting for opt-out compliance on the account (retailer) stage with a regional group setup. Consequently, the regional groups solely have entry to their knowledge, campaigns and reporting, which assists with compliance. However after all, customers might be given entry to a number of baby accounts and simply change between them.
These options have been our ‘consumer favorites’ as it’s financially economical and offers them the flexibleness to standardize the forex.
