It occurred simply final evening.
The crickets modified their tune.
You recognize what I’m speaking about; that ever-so-subtle shift in nature that claims, “Sure, it’s scorching proper now, however autumn is coming… quickly.”
This, in fact, makes me begin occupied with the numerous issues on my “to-do” record that I haven’t gotten accomplished but.
After all, there are the “must-dos” resembling resealing the deck and taking the snowblower in for upkeep. However fall makes me assume extra in regards to the stuff I’d love to do, or that I’ve been that means to do.
I imply, it’s Sourdough September; I ought to actually get my starter going, so I can bake my very own bread this winter. And whereas I’m occupied with issues I haven’t managed to get accomplished, I ought to in all probability get to work on making these candles I’ve been that means to create since final yr. In any case, it’s World Candle Month. And what about these cabinets I maintain saying I’m going to construct for basement storage? September shall be good for figuring out within the store.
However, when it comes right down to it, all I actually need to do is watch the leaves change shade and take heed to the sounds of nature whereas I lounge on my deck, blanket over my lap, celebrating days like Worldwide Cabernet Day and Ginger Cat Appreciation Day (each Sept. 1st) with a recent glass of vino and my orange tabby.
I don’t know if it’s the honey-gold mild, the cool breeze on heat days, or the nice and cozy jewel-tone colours, however Autumn is my favourite time of the yr.
There’s one thing about September that makes me need to decelerate, take lengthy walks and deep breaths, and benefit from the world round me.
Actually, with the vacations approaching and the push of summer time waning, September is the proper time to decelerate and recognize the world round us. To take time to test a few of these “want-to-dos” off our record and let the “must-dos” lie for a short while longer.
After all, you’re a small enterprise proprietor. You’re a go-getter. So that you’ll be utilizing this “gradual time” to gear up for the approaching vacation season by planning out your vacation advertising and marketing technique, ordering new merchandise, and double-checking your vacation decor.
However do your self a favor. Decelerate sufficient which you could be current within the second. Embrace the change. And assist your readers embrace it too.
And, as at all times, I’ll aid you get began. Simply check out the next September holidays, e-newsletter concepts, and topic traces and let the wild rumpus start.
September holidays — 2022
- September third – Nationwide Hummingbird Day – share the power.
- September fifth – Labor Day – Take time to honor our American employees.
- September sixth – Nationwide Learn a E book Day – Encourage studying by sharing your favourite ebook, beginning a ebook membership, or curating content material out of your native library.
- September eighth – Star Trek Day – Trekkies unite!
- September tenth – Swap Concepts Day – It is a nice time to survey your readers to search out out what they’d prefer to see in your newsletters.
- September eleventh – Patriot Day – Also referred to as Remembrance Day. And, by those that lived it, it’s most frequently referred to as, merely, “nine-eleven.”
- September thirteenth – Optimistic Pondering Day – Hold these optimistic ideas going. You are able to do it.
- September sixteenth – Nationwide POW/MIA Recognition Day
- September twenty first – World Gratitude Day – Categorical your gratitude to your prospects.
- September twenty second – Fall Equinox
- September twenty third – The beginning of Seed Gathering Season (UK) – This can be a United Kingdom vacation, however that doesn’t imply you’ll be able to’t share it together with your viewers.
- September twenty fifth – World Rivers Day – Whereas I’m keen on this present day, I’d prefer it extra if it was “World River’s Day.” What a distinction an apostrophe makes.
- September twenty eighth – Nationwide Good Neighbor Day – Signal the pledge. Be a great neighbor.
September e-newsletter concepts
With so many nice holidays this month, it’s troublesome to only choose just a few September holidays to offer e-newsletter concepts for. So, fairly than deal with the person vacation, let’s deal with themes and targets.
Newsletters that embrace and help your group
As a small enterprise proprietor, the most important benefit you may have over the “large guys” is your means to construct and nurture relationships together with your prospects and particularly your group.
So, check out September holidays resembling Nationwide Meals Financial institution Day (Sept. 2nd), Worldwide Day of Charity (Sept. fifth), and World’s Greatest Espresso Morning (Sept. thirtieth) and set some house apart in your e-newsletter to:
- Construct relationships. Companion with a neighborhood meals financial institution and host a meals drive to assist them shore up their sources for the approaching winter.
- Be a dependable useful resource. Share curated content material from respected sources to teach your readers on a associated trigger or native challenge.
- Construct belief. In the event you’re already partnering with a neighborhood charity, spotlight the work you’ve been doing to assist them and let your readers know the way they will become involved as properly.
Embrace and recognize wildlife
The place I reside, wildlife is part of on a regular basis life. A lot in order that the occasional hungry bear has been identified to wander via my yard.
With September being Bear Requirements Month, I’m reminded that the native bear inhabitants is dwindling and so are their sources. So after I needed to take away some wild berry bushes that had grown too near the home, I planted new berries in an space of my property the place the occasional bear visitation wouldn’t trouble anybody.
For me, issues like which can be simply a part of being a great neighbor, however not everybody has that sort of relationship with their surroundings.
You may assist change that. This month, there’s a plethora of wildlife-centric holidays, like Nationwide Wildlife day (Sept. 4th), as an example. So use a piece of your e-newsletter to have fun and help your native wildlife by:
- Curating content material to teach your readers on native wildlife.
- Telling tales about your individual wildlife encounters.
- Offering a map of the place they will discover native parks, lakes, and leisure areas the place they will get out, take walks, and observe some wildlife for themselves.
- Sharing data out of your native parks and rec division on what kind of wildlife will be seen this time of yr and what to do, or to not do, when they’re encountered.
- Supporting your group and the native wildlife by making preparations to sponsor a neighborhood highschool membership in trade for his or her work to wash up a neighborhood park or riverway. Then share the plan together with your readers and be part of the scholars within the clean-up. The photographs and tales you collect from the occasion can present your e-newsletter, weblog, and social media pages with content material all all year long.
No matter vacation you spotlight in your e-newsletter this month, whether or not you challenge a problem, provide recommendation, or ask your readers to share, embrace a branded hashtag and a customized hashtag — together with a corresponding submit on social media — so you’ll be able to simply discover and like what they submit!
September e-newsletter topic traces
- “Can we financial institution in your help?” – Nation Meals Financial institution Day (Sept. 2nd). Use this for internet hosting a meals drive to your native meals financial institution.
- “Can you are feeling the love?” – Nationwide Really feel The Love Day (Sept. seventh). Nice for displaying buyer appreciation.
- “Make it so” – Star Trek Day (Sept. eighth). Nice for encouraging your readers to take motion.
- “Possibly we’re just a little bizarre however…” – Fantastic Weirdos Day (Sept. ninth). In case your model has a wild persona you should utilize this for absolutely anything.
- “Let’s shake issues up” – Nationwide Chocolate Milkshake Day (Sept. twelfth). Excellent for saying a change to your small business.
- “Don’t shake this off” – Nationwide Chocolate Milkshake Day (Sept. twelfth). For sharing a reduction, asking for trustworthy suggestions, or sharing a top quality chocolate milkshake recipe.
- “We’re optimistic you’re going to like this” – Optimistic Pondering Day (Sept. thirteenth).
- “That is positively cute” or a variation thereof – Optimistic Pondering Day (Sept. thirteenth). From teddy bears to kids’s had been, use this for highlighting a very cute piece of merchandise.
- “Don’t be a stranger” – Nationwide Sit With a Stranger Day (Sept. sixteenth). Nice for sending newsletters to prospects who haven’t made a purchase order from you for some time.
- “Stranger issues have occurred” – Nationwide Sit With a Stranger Day (Sept. sixteenth). When saying one thing uncommon taking place, like an enormous sale, a meals drive, or an emergency closing.
- “Let the rivers run” – World Rivers Day (Sept. twenty fifth). Nice for saying a riverway cleanup challenge, a charity enjoyable run, or a race particularly for individuals named River (relying in your alternative of capitalization, in fact).
- “Just a bit love word” – Love Notice Day (Sept. twenty sixth ). Present your prospects some love.
For extra September holidays and concepts on what you are able to do to share them together with your prospects, obtain the graphic under. Or, use our On-line Advertising Calendar to start out planning your vacation advertising and marketing technique when you nonetheless have time.
September 2022 Advertising and Vacation Planning infographic
