Do you know that at Universum, whereas we’re well-known for our annual expertise survey, we’ve got additionally reached greater than 25 million distinctive expertise in 126 nations within the final 12 months via extremely focused social media campaigns for our shoppers headquartered within the EMEA area?
We do Recruitment Advertising and marketing based mostly on knowledge
That’s proper.
The above are Meta-owned platform (Fb and Instagram) numbers solely. In fact, we additionally run campaigns on LinkedIn, Snapchat, Reddit, Google Adverts, and TikTok, to call however a number of. The important thing? Combining distinctive expertise attributes, thrilling content material, and particular concentrating on measures.
We’re sharing these numbers with you, as a result of our devoted workforce right here at Universum, has been working tirelessly at constructing, optimising, and reporting on consumer campaigns whereas bettering even additional in 2022 by reaching 10% extra expertise than in the identical interval final 12 months.
All whereas Meta has greater than 3 million energetic advertisers (Earthweb Statistics, 2022), all preventing on your goal teams’ consideration!
We name this devoted workforce that’s accountable for the good recruitment advertising campaigns, the Activation workforce.
They’re those crafting stunning employer manufacturers and bringing them to life, and advising 𝘍𝘰𝘳𝘵𝘶𝘯𝘦 500 corporations about their subsequent moved on social media.
Whereas we can’t wait to see what 2022 and the subsequent years have in retailer for us, we determined to current you a number of the workforce members.
Kerstin Tscherring, the World Supply Product Supervisor interviewed her closest working colleague.
Allow us to introduce you to one in all our Activation EMEA Superstars, Valeriia Madudina 
Valeriia joined Universum as a Digital Advertising and marketing Specialist a couple of 12 months in the past and has since run a mess of profitable campaigns for our world shoppers, reaching hundreds of thousands of expertise worldwide. She ensures she stays on monitor with the most recent social media developments, that are evolving at lightning velocity. Kerstin sat down along with her to speak concerning the secret to her success.
Widespread recruitment advertising problem
All the corporations – large or small – we work with are distinctive. Have they got a standard problem in the case of recruitment advertising?
Although we work with shoppers in utterly totally different niches, and it might appear that they’ve little or no in widespread, they’re all united by one aim: to draw the precise expertise utilizing the precise social media channels.
What makes an Employer Model stand out?
Tens of millions of individuals use social media day by day for utterly totally different functions: leisure, purchasing, chatting with pals, on the lookout for a job, and so forth. It is very important perceive that the competitors for consideration is big, so use the correct mix of advert channels, advert codecs, in addition to a direct message that will probably be clear to your viewers from the start.
What has been your largest studying up to now?
Working in digital advertising won’t ever bore you! To ship the most effective outcomes, we have to repeatedly monitor developments, work together with promoting platforms, take a look at totally different creatives and techniques, analyse outcomes, examine the psychological portrait of the target market, and way more – all these items give me a whole lot of power!
Work apart – please inform us one thing that makes uniquely you.
I like private growth and I all the time search new methods to enhance non-work-related expertise in my spare time. At the moment, I’m learning Swedish.
We might fortunately provide help to uncover our Social Media Campaigning capabilities and would like to study extra about what you’re planning by way of Employer Branding Activation, this 12 months and past. We’re wanting ahead to additional enhance our recruitment advertising ways on your firm’s want. Please get in contact!
Employer Model Communication
Do it’s good to enhance your Employer Branding content material?
Utilizing a data-driven method coupled with our distinctive expertise concentrating on technique, Universum assist employers develop and talk related and interesting employer model content material.
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