Love is upon us! Valentine’s day is simply across the nook, and a few are attempting their arms at Valentine’s Day seasonality. Is it value it? How do you reap the benefits of the day of affection? Let’s discover out!
About Valentine’s Day seasonality
Valentine’s Day isn’t as large a seasonal occasion as Christmas or Halloween for instance. Nonetheless, it’s nonetheless a possibility to seasonalize your asset and reap the benefits of the flirty and playful temper customers could be in.
Furthermore, it’s an occasion that may draw some folks to their app folders, primarily for restaurant reserving or food-related apps.
Valentine’s Day might not appear to be a lot, however the days main as much as it may possibly typically increase site visitors to some apps or video games (whether or not it’s to purchase a present, discover a date or distract your self with a cell recreation).
This occasion could also be a possibility to be artistic along with your property and unfold some love. It’s additionally a fantastic event to face out from the gang and appeal to consideration with brilliant seasonal creatives.
As we are able to see within the graph above, Valentine’s Day will increase the seek for particular key phrases. The title of the occasion, clearly but additionally related key phrases like love for instance. This is a chance to leverage this enhance of consideration on these particular key phrases.
Extra so, seasonality isn’t just about boosting conversion, it additionally exhibits customers that your app is updated (and commonly up to date), and may allure again outdated customers by underlining new content material. To not neglect, app shops usually have thematic collections and it may possibly carry your app to the entrance of the stage.
As for Valentine’s day visible identification is straightforward and simple: plenty of crimson, pink, and hearts. It’s all about love. All in all, seasonality is at all times value it, it brings a conversion increase of as much as 20%. Don’t miss the chance.
A seasonal occasion targeted on icons
Most apps or video games that do seasonalization for Valentine’s day go for less than a seasonalized icon. The icon is the best artistic asset to seasonalize, it’s fairly small so that you don’t have area for lots of particulars, and also you simply want so as to add one of many occasion’s important shade (pink or crimson for Valentine’s Day) and not less than one key image (hearts is the best one right here).
For Valentine’s Day this yr, most individuals went for only a seasonalized icon (typically paired with an in-app occasion).
Heads Up! exhibits us a simple approach to seasonalize, the emblem is similar to their common emblem, they only switched the intense blue behind the title for a seasonal burgundy with a coronary heart sample. It’s straight to the purpose, simply comprehensible and really environment friendly.
Merge Mayor arrange one of many recreation’s characters with a heart-shaped Valentine’s present, a full pink outfit to recall the occasion’s shade coding, and some hearts on the facet as properly. The character is clearly proven as playful, winking on the person with a brilliant smile as a result of Valentine’s Day is all about love and happiness.
Barbie Dreamhouse took the artistic asset made for the Valentines-themed in-app occasion and cropped it into an icon. The pink shade code matches properly with Barbie’s core identification, and the added coronary heart particulars are what make it a Valentine’s particular.
There are plenty of methods to seasonalize your icon, whether or not a extra discreet possibility like Forest Island who added a pink background and a few small hearts or go the entire approach like Gymnasium Mania who wager on a Cupid-like character holding a coronary heart. Acquire Em All! simply modified the circle form of its common icon into hearts and switched up the colours for a really efficient Valentines’ icon!
An amazing strategy is the selection made by Addams Household to have completely different Valentine’s Day icons for every platform. They’ve clearly relied on their inner information about their customers on each platforms to evaluate which icon would work finest in each circumstances.
The App Retailer model is far pinker than the Play Retailer one, the monstrous cupids are a pleasant addition, that additionally tailors the artistic to the sport’s visible identification. Making use of the sport’s style and aesthetic to the occasion in a humorous and unique approach. The Play Retailer model is darker, there’s no pink besides on the seasonal title (Love, candies & monsters), and appears extra targeted on cooking, with the hand character being dressed as a chef and the whip it’s holding dripping in chocolate batter. Nonetheless, the background is full of darkish hearts as properly in a extra discrete present of seasonality.
If you wish to have a seamless itemizing web page however not essentially seasonalize all of your property, you solely must seasonalize your first screenshots. In case your screenshots are in panorama, it could truly be sufficient to seasonalize solely your first screenshot like Undertaking Makeover did.
When you’re simply concerned about app icons, SplitMetrics has a number of trending Valentine’s Day app icons proper right here.
Seasonality’s finest instrument: in-app occasions
One among this yr’s large successes when it comes to seasonality was positively in-app occasions (or Promotional Content material as they’re known as on the Play Retailer). In-app occasions are a good way to drive consideration, not solely have they got devoted spots on each the App Retailer and the Play Retailer, they’re additionally a good way to entice customers.
Each as a instrument to struggle towards churn and to accumulate new prospects, in-app occasions present that your app is lively, that issues are taking place, and connecting them to actual life (via digital celebration of actual occasions like Valentine’s Day) is a positive approach to increase each visibility and conversions.
The important thing to a profitable seasonalized in-app occasion (IAE) is to adapt it to your recreation or app’s fashion. Frost & Flame reworked Cupid to match their recreation’s aesthetics and its characters. Even the guts balloons are a extra life like design. The truth that they included Valentine’s within the subtitle is nice for key phrase rating and ASO, boosting visibility on seasonal searches.
As a result of IAE’s visible property will solely be used for these occasions, there are extra artistic potentialities. In contrast to app screenshots or preview movies the place the purpose is to showcase your app or recreation and appeal to a bigger viewers, in-app occasions are targeted on one particular facet of your product, often a one-time occasion/replace. Which suggests you might have extra freedom to decide on what you need to present.
You’ll be able to even add a cute canine like Undertaking Makeover as a result of Valentine’s Day is all about romance, love, and adorableness. There’s additionally extra space to showcase {couples} (along with your app or recreation’s characters) or Valentines’ presents. Make your customers your Valentine this yr!
Cellular video games will not be the one ones having some enjoyable with in-app occasions this Valentine’s Day. There are lots of methods to discover a connection between the occasion and your app. Whether or not it’s with particular promo codes, goodies, some property, or options debut.
The benefit of Valentine’s Day as a seasonal occasion is that the principle subject is love. Most instances, it’s simple to discover a reference to love, and it’s nice to be related to such a constructive emotion.
When you’re not feeling impressed, you might at all times flip the occasion on its head and goal the only individuals who will keep behind, and go for a extra humorous strategy! It’s time to make your customers really feel the love!
Suggestions for Valentine’s Day seasonalized property
- Valentine’s Day colours are crimson and pink
- The important thing component is hearts, there are plenty of humorous and unique methods to include them in your property
- Another components so as to add: roses, {couples}, champagne
- Begin getting ready upfront. You will want to supply new creatives and it takes time.
- If attainable, seasonalize the primary screenshots as properly, it may possibly go a protracted approach to persuade folks to obtain and can assist your app itemizing web page really feel extra seamless
- Seasonality isn’t just about creatives, some key phrases and seasonal additions to your app’s description might assist increase your app for these seasonal searches
- Don’t cease at your product web page, reap the benefits of different ASO instruments like in-app occasions and LiveOps or make a seasonal UA marketing campaign
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and many others.).
