Love is within the air nowadays, proper? The reason being easy: Valentine’s Day is getting nearer every single day. Alternatively, the waters don’t accept the American soccer followers both, since we’re additionally greeting the Tremendous Bowl.
As we all the time say, ASO is sort of a large mall with so many alternative shops and to face out amongst them it is best to use each alternative to have one of the best commercial and optimize your place.
Why seasonal app advertising and marketing issues for ASO:
- Person habits can change based mostly on the present season
- Seasonal modifications can impression the recognition of key phrases
- Leveraging seasonality with distinctive creatives, in-app experiences, and in-app occasion playing cards can increase conversion charges
- Incorporating seasonality may enhance the retention fee of present customers
However the actual query right here is tips on how to use seasonality for a greater ASO.
Let’s discover out extra collectively.
First, to be absolutely prepared, you could plan your methods at the very least 1 / 4 earlier than the precise seasonal occasion.
When planning your seasonal app advertising and marketing technique, contemplate the next ideas:
- Contemplate the season and the wants of your goal customers.
- Consider how the season pertains to your app.
- Decide the precise areas and demographics you need to goal.
- Guarantee your messaging aligns with the spirit of the season.
Now, let’s proceed step-by-step, persist with us to find how seasonality can increase your app efficiency.
A Information to Seasonal App Advertising and marketing: Seasonal Key phrases
To be extra seen and fashionable on the app retailer seasonal key phrases are like a treasure on your metadata.
For instance, reward purchasing, journey, and leisure key phrases are fashionable through the vacation season, and utilizing these in your app metadata may end up in elevated downloads. In case your product pages are optimized after all. Nonetheless, it is best to leverage key phrase developments to extend your visibility within the app shops.
With key phrase developments, you’ll be able to see the present trending key phrases for various storefronts and classes. Plus, you’ll be able to forecast their future reputation efficiency by analyzing reputation histories all year long and predict future performances.
To achieve success in seasonal app advertising and marketing, it’s essential to carefully monitor key phrase efficiency. For instance, whereas “love” could look like a pure key phrase to focus on for Valentine’s Day, its search rating stays constant all year long. Nevertheless, “valentines day” sees a drastic improve in search scores, going from 5 to 53 as the vacation approaches.
This presents a major alternative as a result of it’s more durable to rank for a preferred key phrase. Likelihood scores on MobileAction’s dashboard signify the chance of any app rating within the high 10 outcomes for a selected key phrase. So a key phrase with a excessive likelihood rating shall be a greater alternative for you.
As an alternative of focusing on “love” which has a low likelihood rating you’ll be able to simply rank within the high ten for “valentines day” as a result of its excessive search rating.
The identical development additionally goes for Tremendous Bowl, “tremendous bowl” and “nfl” are key phrases that get fashionable each February by means of the years.
It’s fairly fashionable that the development for “valentines day” and “tremendous bowl” appears to repeat this 12 months too,
Additionally, not only for the natural facet you need to use this info for the paid facet too. In case your app is said to Valentine’s Day or Tremendous Bowl, you’ll be able to improve your bids for associated key phrases earlier than everybody else does and be prepared for the seasonal competitors.
Maximizing Person Engagement: Seasonal In-App Occasions
In-app occasions may be custom-made to particular occasions and dates for numerous areas. To leverage in-app occasions, contemplate creating challenges or competitions inside your app, internet hosting dwell occasions, asserting main updates, introducing new content material or storylines, premiering new components, and organizing limited-time occasions. Combining these highly effective instruments with focused key phrases and artistic campaigns throughout completely different seasons could be a profitable components on your cell app, driving greater conversion charges.
As you’ll be able to see the images which might be captured from MobileAction’s dashboard, completely different apps from completely different classes use in-app occasions to start out seasonal challenges, seasonal additions or seasonal promotions.
To lower your testing price and optimize your time you’ll be able to simply see the in-app occasion methods of your rivals and take motion accordingly utilizing MobileAction’s In-App Occasions Tracker device.
Valentine’s Day
Tremendous Bowl
Staying Forward of the Recreation: ASO and Apple Search Adverts Synergy for Seasonality
Throughout seasonal durations, testing each the natural and paid components of the app can assist determine the belongings that yield one of the best return. Efficient key phrase analysis and its integration in each the natural and paid facet could be a sport changer. Specializing in each side will skyrocket your rankings and income.
Let’s check out two finance apps which might be utilizing SearchAds.com and focusing on comparable key phrases. One app is ready to obtain outcomes from the key phrase “cash administration,” whereas the opposite app is unable to spend on the identical key phrase, regardless of having a bid greater than double the opposite’s. The primary app has the next spend and natural rating for the “cash administration” key phrase with decrease bids in comparison with the opposite app.
For example, Temu a purchasing app up to date its screenshots and outline earlier than Valentine’s Day, and its rating key phrases elevated in a really brief time frame.
Not only for the natural facet, Temu is at the moment getting impressions from Valentine’s Day-related key phrases for the paid facet. This is a superb instance of how ASO and Apple Search Adverts may be mixed for efficient seasonal app advertising and marketing.
Creating Excessive-Affect and Participating Person Experiences: Seasonal Customized Product Pages
One other efficient technique to think about is utilizing customized product pages on your Apple Search Adverts campaigns. Based on knowledge from SearchAds.com, campaigns with customized product pages have a conversion fee that’s 28% greater than these with out CPPs.
Seasonal campaigns could be a nice alternative to experiment with customized product pages in Apple Search Adverts. Particularly you probably have but to attempt them or have but to be happy along with your outcomes to this point. They’ll provide the alternative to fulfill customers’ intent with related content material.
As you’ll be able to see under, completely different customized product pages are built-in for the key phrase “valentines day”. Totally different apps from completely different classes use this seasonal occasion to draw extra customers for the paid facet.
Key Takeaways
By incorporating seasonal components, you’ll be able to:
- Improve your app’s relevance to the present season, thus interesting extra to customers by addressing their wants throughout that point.
- Set your self other than rivals.
- Improve retention of customers by providing seasonal content material, promotions, or reductions inside the app.
- Contemplate personalizing the expertise by utilizing customized product pages focusing on completely different customers’ with completely different cultural backgrounds
To study extra about tips on how to flip seasonality into an app advertising and marketing technique and uncover the instruments enroll or schedule a demo with our specialists!
