Schweppes is a beverage that’s thought-about a mixer with a spirit. On this whimsical naval spot, it goals to encourage shoppers to drink it straight with its new strategic model platform “I prefer it like that.”
The beverage model tasked TBWAParis with making a marketing campaign that might rework Schweppes into an “aperitif” consumed earlier than dinner that folks would look ahead to every day and on the go.
The one-minute and four-second spot encompasses a crew on a submarine rising from the depths and organising a bar on deck to get pleasure from a drink collectively and calm down.
Directed by Fredrik Bond, the cinematic movie is choreographed to emulate musicals from the 50s and 60s alongside the 1967 title observe “I Prefer it Like That” by Pete Rodriguez.
“To emphasise and amplify the disconnection second, we positioned employees on a nerve-racking job in an upbeat Westside Story setting to indicate {that a} Schweppes aperitif isn’t like every other, it’s uplifting and effervescent, it switches the temper,” defined Benjamin Marchal, govt artistic director for TBWAParis.
The marketing campaign will run throughout all European markets having initially aired in France and Belgium. Digital property and an outside marketing campaign will run within the coming weeks throughout Spain, France and Belgium to assist.
CREDITS:
Shopper: Schweppes
Company: TBWAParis
Promoting managers: Cesar Vargas, Elise Seibold, Julia Martinez Garcia Carpintero, Corina Iordarche
Company managers: Jonathan Serog, Julie Montagne, Amalia Mateos-Gella, Louis Mainbourg
Govt artistic administrators: Benjamin Marchal and Faustin Claverie
TV marketing campaign
Creative director: Sébastien Guinet
Copywriter: Josselin Pacreau
Head of artistic producers: Maxime Boiron
Inventive producer: Amer Zoghbi
Manufacturing:
Stink director: Fredrik Bond
Producer: Helene Segol
Submit-production:
Digital district submit producer : Carlota Xavier
Modifying: Patric Ryan
Grading: Didier LeFouest
Sound manufacturing: ELSE
Head of music and sound: Olivier LeFebvre
Sound producer: Ambroise Cabry
Sound engineer: Benoit Mouet, Ma LaBarthe, Matthieu Seignex, Benjamin Falsimagne, Alexandre
Music manufacturing
Title: I like it
Compositeurs: Tony Pabon, Manny Rodriguez
Editor: EMI Longitude Music
Digital marketing campaign
Inventive director: Julien Gragnic
Senior inventive director: Christophe Courty
Creative director: Félix Prunier
Copywriter: Alessandro Cerutti
Movement designers: Redwan Benammar, Jiaxin He
Built-in producer: Fanélie Rodoz
Director: Vincent Gapaillard
Director of pictures : Jean Poisson
Producer: Alexandra Chavane
Manufacturing: Stink
Submit-prod picture: Else & Proximity
Out of doors marketing campaign
Senior inventive director: Sébastien Guinet
Creative administrators: Audrey Lucey, Manon LeBreton
Copywriter: Josselin Pacreau
Artwork purchaser: Elise Kubler
Photographer : Chloé Gassian
Agent: Zeynep represents
Stylist: Alexandra Conti
Meals stylist: Victor Pillet
Manufacturing: Eyesee
Retouches: Sparklink
