All of us have these group chats with our shut buddies the place we consistently share footage, updates and memes. The perfect moments are once we discover memes or movies which might be so relatable that we really feel seen. That’s precisely what the founders of media firm Betches Media wish to do via their varied types of content material.
Betches happened in 2011 when buddies Aleen Dreksler, Jordana Abraham and Samantha Sage began an nameless weblog to satirize a kind of girl referred to as the “betch.” They had been impressed by the rise of “bro” tradition and the way it lacked a feminine perspective. Their weblog rapidly went viral, main them to land a guide deal and increase into varied areas like commerce and podcasting.
On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with co-founders Abraham and Dreksler as they share how the net weblog happened, the choice to increase into podcasting and the way the media firm connects with its followers IRL.
Stream the brand new episode beneath, or pay attention and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
