In half one, we realized about Sarah Burke, the Information and Analytics Supervisor at Cypress North. We additionally spoke about among the variations between Google Analytics 4 and Common Analytics 3. Right here we speak about the advantages of Google Analytics 4.
Among the advantages of Google Analytics 4 embody:
- Cross-domain monitoring is healthier
- Bot filtering is healthier
- Debug view is good
- Occasion scope segments
- Attribution mannequin choice
- Huge Question integration
- Customise the sidebar
I discussed among the confusion round Firebase and Google Analytics 4 and the way making a brand new profile for Firebase may cause points. It is a subject most individuals don’t speak about and you ought to be conscious.
Sarah then spoke about how essential it’s to have the info speak to one another in a single dashboard software. So the significance of bringing all information from numerous information platforms into one location to get a holistic view. So herald your Google Adverts, Microsoft Promoting, Search Console, GA4, and many others into one place. She makes use of a variety of CRM software program and prefers Hubspot, however all of them have mechanisms to combine with.
I then went off on a tangent of Hubspot’s workplace and labored from dwelling, sorry about that.
You possibly can study extra about Sarah Burke on Twitter @DataBySarah or on LinkedIn.
This video is sponsored by SE Rating.
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