EE, Zoom By Ocado, Solgar and The Trussell Belief among the many award winners.
Saatchi & Saatchi and TMW Limitless have taken the highest prizes in Ocean’s annual digital artistic competitors, profitable digital out of dwelling (DOOH) area for unique ideas created for the cell community EE and The Trussell Belief.
St Luke’s and Dentsu Artistic are the opposite two profitable businesses chosen by a panel of 20 judges drawn from the artistic advert business. The prizes had been introduced at an business occasion hosted by Ocean on the Nationwide Gallery in London on October 13. The occasion was additionally live-streamed.
EE, Zoom By Ocado, Solgar and The Trussell Belief are among the many shopper award winners
Saatchi & Saatchi walked away with three awards in complete for concepts submitted on behalf of EE and Solgar within the model class and the British Coronary heart Basis within the charity class.
First prize within the model class went to Saatchi for EE Dwelling Protected, a marketing campaign which addresses the protection of lone ladies at night time, utilizing stay journey knowledge, AR and lighting know-how to assist them plan and monitor their journeys or get to secure spots.
Within the charity part, first prize was awarded to TMW Limitless for Put It On Your Listing, an interactive marketing campaign to assist inventory The Trussell Belief’s native foodbanks with emergency public donations, utilizing knowledge to establish what merchandise are most wanted for these affected by the price of residing disaster.
Commenting on the 2022 winners, Ocean Outside UK joint managing director Phil Corridor stated: “DOOH for good is the central message throughout the board this 12 months. Our winners sort out some vital societal points, utilizing the facility and attain of out of dwelling in our communities to attach with audiences, impact change, assist to save lots of lives and clear up a number of the nation’s large issues.
“We requested for ideas that leverage the entertaining, immersive and technical alternatives of DOOH. Our winners have accomplished simply that, placing creativity on the coronary heart of their concepts. We sit up for seeing these campaigns play out on our screens subsequent 12 months.”
Second prize within the model class went to St Luke’s for Zoom By Ocado: Blinking Quick Supply, a enjoyable immersive, shareable sport which invitations folks to race one another throughout the digital display by blinking as quick as they’ll to energy the model’s speedy grocery characters alongside the monitor.
Third place went to Saatchi & Saatchi and vitamin and complement model Solgar for Golden Lights which appears to spice up the wellness the of the 2 million Brits affected by seasonal affective dysfunction (S.A.D) by creating responsive billboards utilizing S.A.D lighting know-how which is triggered by the winter darkness or inclement climate.
Within the charity class, second place went to Saatchi once more for British Coronary heart Basis: Lifesaving Beats, an academic immersive expertise in affiliation with Spotify which teaches folks how you can appropriately carry out life-saving CPR to the beat of music.
Third prize went to Dentsu Artistic for Mayhew Mini Me’s which makes use of Ocean’s LookOut know-how to pair folks with a homeless canine that’s not simply their bodily ‘doppelganger’ however wants a house.
Ocean head of promoting and occasions Helen Haines says: “This 12 months’s competitors has attracted a file variety of entries. Many from businesses searching for to faucet into the constructive function DOOH performs in our communities. These concepts typically go onto win even larger prizes. We applaud all of them.”
The profitable businesses and their purchasers share £500,000 price of airtime for his or her campaigns to be showcased throughout Ocean’s a number of environments and iconic digital codecs in cities throughout the UK.
Earlier winners of Ocean’s digital artistic competitions have gone on to win six prestigious Cannes Lions, together with a bronze Outside Lions this 12 months for Perpetually Beta and The Massive Problem Basis for serving to distributors to reclaim their place on the Excessive Road following probably the most difficult interval within the historical past of the charity.
