Saatchi & Saatchi has entered the Roe v. Wade abortion lists once more with yet one more use of its iconic pregnant man advert, this time with ‘50 years of males making selections over ladies’s our bodies.’ The advert exhibits the male judges who sat on the Supreme Court docket that overturned the 50-year outdated Roe v. Wade ruling as pregnant – together with Clarence Thomas, Brett Kavanaugh and Neil Gorsuch – with Justice Alito entrance and centre.
Saatchi London CCO Franki Goodwin says: “50 years would normally be a milestone to have a good time, however as an alternative, we commiserate with all the ladies in america whose our bodies have, as soon as once more, been dominated to be exterior their sphere of autonomy.
“The Supreme Court docket has solely appointed 4 feminine judges prior to now 50 years, and the 1973 ruling was made by a completely male courtroom – and as such, the query of how males would behave, suppose and even vote in the event that they have been those who bought pregnant is a dialog that’s sadly as related now because it was 5 a long time in the past. We’ll proceed to lend historic Saatchi artistic to spotlight this till change ensues.”
Could possibly be just a few extra pregnant males then as US attitudes appear, how let’s say, entrenched.
Again within the day the Saatchi brothers have been fast to recognise that adverts on the information pages paid off (the company was launched with a full web page advert within the Sunday Occasions.) Feisty CCO Goodwin appears to have taken the lesson on board.
