Goal is lastly getting a makeover, with earnest do-gooding changed by a extra light-hearted tackle saving the planet. Let’s face it, we usually tend to go inexperienced if it’s simple or low cost.
Ouigo, SNCF’s low-cost practice community in France, has created a brand new marketing campaign with Rosa Paris that equates the environmental advantages of rail journey with sharing a bathe, unplugging your children’ video games console, or a scooter breaking down.
Jérôme Laffon, managing director of Ouigo, stated: “Ouigo, the benchmark for low value rail journey in Europe, makes accountable mobility accessible with low costs, whether or not by TGV or Ouigo traditional trains. The selection of saving the planet by touring doesn’t need to be a monetary effort, a constraint, or a dedication: taking a Ouigo is a straightforward, accessible act, with the atmosphere at its core.”
The “Go inexperienced with out even attempting” marketing campaign is just not about conscience, which is a refreshing change. What issues is the impression on the planet.
MAA inventive scale: 7
