An open letter to the Content material Advertising Neighborhood we serve.
At present we have a good time a major milestone, as Rock Content material has been awarded a spot on the Inc. 5000 fastest-growing personal firms checklist.
To me, this award demonstrates that we’re heading in the right direction. Our mission is to “make Advertising higher whereas having a constructive influence on the world.” and we’re shifting quick to realize that!
The Content material Advertising business is fragmented. This big $400+ billion market lacks a class chief, and we’re right here to take that spot, serving to firms create and deploy nice Content material Advertising methods targeted on delighting the viewers whereas serving to the enterprise develop!
We now make use of over 400 individuals remotely in 20 completely different nations and proceed to rent globally. We serve 4,200 clients with a expertise community that exceeds 85,000 freelance writers and designers.
These are nice achievements, however there’s nonetheless a lot to be carried out!
We’re persevering with to prioritize Rock Content material‘s main mission by these 4 pillars:
The Social Impression for our Expertise Community
We’re creating every day alternatives for our in depth expertise community members to flexibly make cash doing what they love from wherever on the planet. These alternatives are reshaping their lives for the higher in distinctive methods. As their particular person tales unfold, we are going to proceed to put money into the person progress of our expertise community by jobs and schooling.
Skilled Schooling: Rock College
Our academic platform, Rock College, is central to each our mission and our progress technique. We’ve got already helped over 500,000 college students globally to enhance their Digital Advertising and gross sales expertise with over 25 accessible certifications and 150 coaching applications in three languages, and we aspire to proceed doing so.
Social Impression: Rock.Org
As we develop, our social influence initiatives, beneath the Rock.org umbrella, develop too. Created in 2019, we’ve already donated over 50,000 Digital Advertising programs to underrepresented teams — ladies, the black neighborhood, individuals with disabilities, and the LGBTQIAP+ neighborhood. We are going to proceed to supply assist on a bigger, international scale. Moreover, we not too long ago joined Pledge 1%, committing 1% of our fairness and our time to assist and finance tasks that align with our mission.
Empowering CMOs with Content material Advertising Options
Making the pivot to a content-first Advertising method will be difficult for a lot of CMOs, given the overwhelming have to speed up the completion of huge quantities of high quality content material. Rock Content material‘s a number of software program options and world-class companies workforce assist our clients on a number of fronts to make high-quality content material manufacturing scalable.
We consider within the energy of content material. Content material is the gas that drives the Advertising engine: weblog posts for web optimization, articles for thought management, Interactive content material to interact prospects on their buyer journey, and far more. Content material brings worth (and income) at each step of the client journey, from consciousness to advocacy.
In conclusion, we’re honored to observe the steps of different distinctive alums, like Intuit, Microsoft, Jamba Juice, Timberland, Clif Bar, Patagonia, and Oracle. We consider that is solely the start of what Rock Content material can do within the Content material Advertising area.
Being an Inc 5000 Honoree is actually a recognition that we’re shifting in the precise route. We’re dedicated to persevering with to develop our shoppers’ outcomes, broaden our international attain, and assist much more CMOs and professionals obtain skyrocketing outcomes with higher Advertising and high quality content material whereas making a constructive influence worldwide.
