German baggage model RIMOWA has launched the fourth instalment of its ‘By no means Nonetheless’ marketing campaign, that includes well-loved international superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian Mbappé, the trio captures the essence of journey and journey with RIMOWA.
The RIMOWA By no means Nonetheless marketing campaign captures the story of those icons, travelling from one vacation spot to a different to pursue exploration. Three distinct movies showcase every particular person’s unwavering chase for progress alongside their high-quality companions.
For Hamilton, his journeys tackle a contemporary perspective from his new place within the passenger seat. Widening his outlook on the world and stepping again to take all the things in, the highway forward is rife with infinite potentialities.
Auckland-born, Melbourne-raised, and now a jet setter between Seoul and Paris, ROSÉ’s fixed travels have diversified the which means of dwelling. Keen to soak up all the things she’s encountered and embraced, house is greater than only a secure zone – however folks, tradition, and locations.
Propelling his ardour for his goals past limits, Mbappé is conscious of how highly effective a ripple may be. From a ripple to a swell and a wave, forward-thinking actions and motivations will carry us in direction of our goals and the longer term.
Apart from particular person movies, the model launched an extra 1-minute quick movie mixing their experiences. With a core give attention to progress, adventures and experiences needs to be embraced with an open coronary heart, thoughts, and goal.
“Nobody builds a legacy by standing nonetheless.” shut the movies. These phrases may be mentioned for journey and RIMOWA, however resonate with Hamilton, ROSÉ, and Mbappé, who lead quick and lively lives within the highlight.
RIMOWA’s By no means Nonetheless 4 rating was created by Hans Zimmer and represents his second collaboration with the model. Conversely, company of report Anomaly London helped create the quick movies.
