Revolutionize Media & Leisure with these Superior Use Circumstances

In right this moment’s fast-paced digital world, the media and leisure business is experiencing a fast shift towards digital transformation. With the emergence of latest applied sciences and progressive options, firms on this sector are leveraging these alternatives to boost consumer engagement and create distinctive experiences. To try this, there comes a time when companies have to transcend first-name personalization and film suggestions, to implement superior use circumstances for media & leisure.

On this weblog submit, we’ll discover among the extra superior use circumstances for Media and leisure companies and the way they are often leveraged to drive development and enhance buyer expertise. We additionally exhibit the benefit of implementing them on the WebEngage dashboard so that you enhance gross sales quicker, smoother, and extra effectively.
Right here we go.

1. SHARE CONTENT LAUNCHES ON AUTOPILOT

APPROACH:

1. Create relays based mostly on enterprise occasions like new episodes, new seasons, and new movies/collection added.
2. As an example, if a consumer watched Season 1 of the Home of the Dragon, notify them when Season 2 is introduced, T-minus X days to launch, on the day of the launch, at some point later, 5 days later, and so forth.
3. Configure the Relays set off to match and map consumer habits with enterprise occasion triggers.
4. Interact customers based mostly on predictive segments with content material they’re more than likely to look at, for example, inside drama or thriller classes.
5. Use WhatsApp integration or finest channel to inform customers of a brand new season dropping or a brand new present dropping, foundation their earlier watching habits.

PRO TIP:
Use the identical formulae for attributes like added to watchlist, saved for later, and so forth.

EASE OF IMPLEMENTATION
★★★★★

2. ACHIEVE 2X ENGAGEMENT WITH PERSONALIZED CONTENT RECOMMENDATIONS

APPROACH:

1. Create dynamic segments of customers who’ve carried out occasion: film seen.
2. Use the Suggestion engine to map film catalog with customized occasions. Alternatively, you’ll be able to exclude sure occasions to additional improve suggestions to customers.
3. As an example – if a consumer has watched a present (in a sure look-back interval), these reveals will probably be excluded from suggestions.
4. Subsequent, test reachability for customers with finest channel to focus on them with related communication based mostly on reveals they’ve watched.
5. With the assistance of channel personalization (throughout 12+ channels), use their title and hours performed to indicate them film suggestions and spotlight them on the homepage/ search web page.

PRO TIP:
Replicate the identical for film rated, likes/dislikes, added to watchlist, style seen, and so forth.

EASE OF IMPLEMENTATION
★★★★★

3. GIVE DIFFERENT USERS DIFFERENT WEBSITE EXPERIENCES

APPROACH:

1. Create a number of consumer segments that swimsuit what you are promoting wants utilizing real-time private & behavioral buyer knowledge.
2. Phase customers based mostly on their fee standing, like paying vs. non-paying prospects.
3. Create separate journeys utilizing the WebEngage dashboard to showcase personalised content material to customers on the web site based mostly on mentioned fee standing.
4. For customers who’ve accomplished fee: collate consumer attributes & knowledge to indicate film seen, likes/dislikes, must-watch, added to watchlist, style seen, and so forth.
5. For customers who’re but to finish fee: Incentivize customers to finish fee utilizing a paywall for films seen or based mostly on touchdown pages they’ve spent probably the most time on.

PRO TIP:
Since your web site is an important asset and has a 100% open charge, offering related, personalised experiences can enhance your conversions

EASE OF IMPLEMENTATION
★★★★★

4. BOOST SUBSCRIPTIONS BY ARRESTING USER DROP-OFFS

APPROACH

1. Personalize your message technique by exhibiting prime or best-performing content material items or films/collection a consumer will more than likely interact with.
2. Create a journey on the WebEngage dashboard with a set off for an on-site notification when a consumer has learn/watched a stipulated variety of articles or has hit their free content material restrict.
3. Create completely different triggers based mostly on completely different sections of the web site. For instance, if restrict was reached on the web site’s sports activities or international information part, nudge customers to subscribe and proceed watching/studying on the web page’s banner.
4. Create a advice technique to fetch top-performing content material articles for every web site part based mostly on consumer habits.
5. Personalize banner messages by exhibiting suggestions on the web site when a consumer hits the stipulated restrict.

PRO TIP:
Replicate personalised subscription technique throughout different enterprise occasions like movies watched, articles learn, curiosity confirmed, and so forth.

EASE OF IMPLEMENTATION
★★★

5. BOOST ENGAGEMENT WITH INTERACTIVE AMP EMAILS

APPROACH:

1. AMP for electronic mail means that you can serve a variety of interactive and dynamic electronic mail content material, together with carousels, accordions, buy buttons, and different call-to-actions, with out opening a further tab to go to an internet site.
2. Gauge your viewers’s content material consumption habits with AMP Emails.
3. Run multi-question electronic mail surveys to grasp your viewers and their content material preferences, resembling what style they like, how a lot time they spend in your platform, and so forth. You possibly can then ship personalised strategies to assist them discover reveals and flicks that curiosity them.
4. As well as, use AMP varieties to gather worthwhile knowledge resembling suggestions, consumer rankings, and critiques in your reveals and flicks. You possibly can even permit customers to charge and overview proper from inside their electronic mail inbox, making it extra handy for them to supply suggestions. This knowledge can enhance your content material choices and improve consumer expertise.

PRO TIP:
To take advantage of out of AMP for electronic mail, check and optimize your electronic mail campaigns frequently. Strive completely different content material codecs and electronic mail designs to see what works finest to your viewers.

EASE OF IMPLEMENTATION
★★

6. MONITOR SUBSCRIBER HEALTH WITH ENGAGEMENT SCORES

APPROACH:

1. Use WebEngage’s engagement scoring algorithm to section customers based mostly on buy and engagement habits.
2. As an example, electronic mail opens could be assigned a weightage of three. An electronic mail click on could be given a weightage of 5, as clicks symbolize a deeper engagement than opens.
3. Use time spent in your platform because the criterion, create engagement scores accordingly, and monitor subscriber well being.
4. Determine the customers with scores beneath 5 and nudge them to look at prime seen or trending reveals to enhance their engagement.
5. Create a customized watchlist for customers with scores above 5 to take care of their curiosity and improve their viewing expertise.

PRO TIP:
Make the most of personalization strategies resembling AI-based content material suggestions, most well-liked language concentrating on, and viewing historical past to create a tailor-made watchlist for customers with excessive engagement scores. Moreover, repeatedly monitor engagement scores and regulate the nudge technique to optimize consumer engagement.

EASE OF IMPLEMENTATION
★★★

7. INCREASE USER ENGAGEMENT AND CONTENT CONSUMPTION WITH WHATSAPP

APPROACH:

1. Phase customers based mostly on their habits in your platform, resembling content material consumed, search historical past, and engagement ranges. Use this data to personalize the content material suggestions and make them extra related to every consumer.
2. Optimize content material for straightforward consumption on WhatsApp with WebEngage’s wealthy media assist for WhatsApp Enterprise API, which supplies your customers a extra pleasant buyer expertise by WhatsApp advertising and marketing.
3. Enrich your WhatsApp messages with photographs, video, audio, gifs, stickers, attachments, dynamic CTA, and so forth., opening up extra methods to work together together with your prospects and offering them with pleasant and memorable experiences.
4. To additional enhance consumer engagement, present unique content material or affords solely obtainable on WhatsApp. This could embrace sneak peeks, behind-the-scenes content material, and early entry to new merchandise or options.
5. Encourage customers to share your content material and affords with their contacts by offering straightforward sharing choices inside WhatsApp messages. This could enhance your attain and drive extra visitors to your platform.

PRO TIP:
Use real-time analytics to spice up your WhatsApp advertising and marketing initiatives. You possibly can analyze your personalization effectiveness utilizing real-time data-rich experiences and visible dashboards.

EASE OF IMPLEMENTATION
★★★★★

IMPACT STORIES – MEDIA & ENTERTAINMENT

Vikatan – Examine Out How Vikatan, India’s Main Regional Media Powerhouse, Boosts Its Reader Engagement Utilizing WebEngage’s Relays
ALTBalaji – Learn Extra About How Altbalaji, A Standard On-Demand Video Platform, Used WebEngage’s Journeys To Improve Their Consumer Retention Charges By 30%

CONCLUSION:

Because the media and leisure business continues to evolve, the usage of superior applied sciences is changing into more and more essential to remain aggressive. By leveraging progressive options and methods, firms can improve consumer engagement, optimize content material supply, and enhance total efficiency.
With the suitable method, the media and leisure business has the potential to create unparalleled experiences and unlock new alternatives for development.
Take a demo with WebEngage right this moment to implement these use circumstances, enhance gross sales, and skyrocket your income.