Reserving.com is making a return journey to the Tremendous Bowl this 12 months after bringing Idris Elba alongside as its Huge-Sport journey companion in 2022.
The web journey supplier has bought a 30-second business throughout the fourth quarter of Tremendous Bowl 57. Inventive company Zulu Alpha Kilo is placing the advert collectively, although little is thought about its content material or its featured expertise.
All that’s sure is that the advert will proceed the “Reserving.Yeah” marketing campaign that the model first utilized in 2013 and relaunched final 12 months with its first-ever Tremendous Bowl spot. The Dutch on-line journey company teased actor and worldwide celebrity Idris Elba’s involvement by initially surrounding him with actors Isaiah Mustafa and Jonathan Goldsmith—higher identified for their very own Tremendous Bowl spots that includes manly physique wash and lime in an amber beer.
“We take our enterprise very significantly, however not ourselves,” Arjan Dijk, Reserving.com’s svp and chief advertising officer, instructed Adweek on the time.
That roughly $6 million funding got here as the worldwide journey business was slowly recovering from the consequences of Covid-19 and markets had been simply reopening to worldwide guests. As a part of final 12 months’s Tremendous Bowl effort, Reserving.com gave away roughly half 1,000,000 {dollars} in holidays—100 journeys at as much as $5,000 every—throughout the Tremendous Bowl to locations featured within the recreation’s commercials.
Elba and his 2022 dad jokes haven’t been confirmed for Reserving.com’s 2023 Tremendous Bowl installment. However the 27-year-old on-line journey model is prone to hold specializing in its institutional data and easy, practical options together with free cancellation (at most of its properties), personalized filters (all the way down to kitchens, scorching tubs and pet friendliness) and a mixture of choices (together with resorts and trip leases).
