Medifast, the guardian firm of direct promoting group OPTAVIA, revealed “Wholesome Habits Related to Profitable Weight Loss Upkeep on a Industrial Program: Learnings from a Analysis Survey” within the Meals and Vitamin Sciences journal. Analyzing self-reported knowledge from the OPTAVIA Neighborhood of Coaches and Purchasers, the examine discovered that those that skilled long-term weight reduction leveraged three components distinctive to the OPTAVIA system: Assist from an unbiased Coach and Neighborhood, facets of this system’s Habits of Well being Transformational System, and accountability derived from turning into a Coach.
“Our clinically confirmed plans and scientifically developed merchandise are necessary elements of the Coach and Shopper expertise,” stated Dan Chard, Medifast Chairman and CEO. “Inside as we speak’s ever-evolving well being and wellness trade, we proceed to prioritize analysis and growth as a way to ship an efficient answer that may assist result in Lifelong Transformation, One Wholesome Behavior at a Time.”
Of the OPTAVIA Coaches who self-reported profitable long-term weight reduction, 93% attributed their success to turning into a Coach, or serving to others discover well being and wellbeing, as a technique for his or her particular person well being journey.
“These self-reported findings counsel that profitable methods for long-term weight reduction are per OPTAVIA’s distinctive provide,” stated Satya Jonnalagadda, PhD, MBA, RDN, Vice President of Scientific and Scientific Affairs at Medifast. “We now have a sturdy Neighborhood of greater than two million folks whose lives we’ve impacted by way of our complete plans. Gathering insights from their experiences is vital to repeatedly evaluating and bettering our provide, finally offering our unbiased Coaches with evidence-based instruments to greatest help their Purchasers.”
