Rémy Cointreau has had a sniff of Tremendous Bowl promoting, and now desires to drink all of it in.
Two years in the past, the French spirits firm purchased a 30-second advert for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second advert that includes The Botanist gin model.
This yr, it’s shopping for a far stronger pour: a 60-second spot within the first quarter devoted to Rémy Martin cognac.
Created with assist from company companions Fred & Farid, the spot is a part of Rémy Cointreau’s technique to push its “world precedence manufacturers”—Louis XIII cognac, Rémy Martin, Cointreau, Bruichladdich whisky and The Botanist.
