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On Monday, ninth of September, L’Oréal-owned haircare model Redken fifth Avenue NYC introduced singer and actress Sabrina Carpenter as its first-ever international ambassador.
Carpenter will face Redken’s promoting campaigns throughout varied media, together with out-of-home, TV, and social media. Moreover, Redken is sponsoring her 29-city ‘Brief & Candy’ U.S. tour.
Carpenter’s debut marketing campaign for Redken, directed by Jacob Bixenman and photographed by Cass Fowl, will showcase the model’s Acidic Bonding Focus assortment, which launches on September 19.
“We’re excited to welcome popular culture sensation Sabrina Carpenter into the Redken household,” mentioned Severine Breton, president of the Redken model.
“That is our most vital partnership but, and we couldn’t be extra excited. Sabrina’s fearless spirit, boundless ambition, and charming vitality completely match our core model values. We’re desperate to unveil our first marketing campaign, reflecting Sabrina’s distinct type and Redken’s skilled heritage.”
Carpenter has had a standout 12 months with two central chart-topping singles, “Espresso” and “Please Please Please,” each dominating the Spotify and Billboard Scorching 100 charts. Her sophomore album, *Brief n’ Candy*, debuted at #1 on the Billboard 200 after its August launch, and he or she’s set to embark on a sold-out world tour beginning September twenty third.
Carpenter attributes her iconic blonde hair to Redken’s Shades EQ. Her coiffure, created by hairstylist Scott King and colourist Laurie Heaps, has gained client recognition. Each Scott and Laurie have now joined Redken’s skilled expertise roster.
“Magnificence, particularly my hair, performs an enormous position in my identification,” Carpenter shared. “I’ve at all times wished to collaborate with a hair model and was ready for the right match. Redken has been the important thing to holding my hair wanting its finest, and I’m excited to disclose what we’ve been engaged on collectively.”
With its wealthy heritage rooted in science and innovation, Redken continues to cleared the path in skilled hair care. Because the model embarks on this thrilling new chapter with Sabrina Carpenter, it stays devoted to empowering people by means of cutting-edge merchandise and training—holding hair feeling and looking its finest, one strand at a time.
About Redken
Redken was based in 1960 by actress Paula Kent, who believed within the transformative energy of science. Noticing a scarcity of haircare merchandise with a scientific basis, Kent created Redken—the primary model to harness the advantages of protein, moisture, and an acidic pH for more healthy hair.
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