To design visually enticing campaigns, the creatives fed the AI prompts and requested it to craft artistic ideas for a selected model. In a single case, they requested ChatGPT to develop a marketing campaign for the Chicago Transit Authority, for which it produced artistic executions and named the marketing campaign “Using The Wave Of Chicago.” Regardless of the 2 pitching Irving to recruiters as an artwork director, they relied fully on AI to provide all of the copy inside the fictionalized portfolio. They even requested ChatGPT to resolve what the marketing campaign’s artistic executions ought to seem like.
The software program steered customized bus wraps full with CTAs. Later, the duo shared the idea with Midjourney, an AI imaging instrument, which produced the artistic.
The AI instruments developed Irving’s portfolio over the course of simply three days, confirming the creatives’ speculation that an AI instrument might create a completed product far more effectively than a human artwork director. “There’s completely time saved by utilizing these instruments. There’s little question about it,” stated Anglin.
It ‘couldn’t get into deeper ideas’
There have been two important issues.
First, the AI-generated photos did not generate clear textual content.
“They’re all very deliberately prevented from doing that,” stated Anglin. “‘Experience The Wave Of Chicago’ was extra of like a blob that had letter kinds. It was that font, it simply wasn’t all white phrases that you can learn,” he added.
The creatives helped the AI create the marketing campaign’s textual content elements, which they did utilizing Adobe Photoshop’s font finder instrument.
Second, Murf and Anglin discovered the AI couldn’t develop deeper artistic ideas. “The Chicago Transit Authority, the Audible campaigns, are actually visually gorgeous and very well written, however the ideas are very ‘first thought,’” the artwork director stated.
The instrument itself defined why. After it accomplished the venture, Murf interviewed the ChatGPT AI about its expertise crafting the portfolio.
“I can not have spontaneous breakthroughs, be shocked by my very own creations, or have the subjective expertise of feeling artistic,” the AI advised her.
How AI can improve artistic work
The duo doesn’t plan to take the hiring experiment additional. After discovering that the AI instruments couldn’t develop authentic concepts, and the extent to which they required human prompting, Murf and Anglin felt extra comfortable.
The method additionally revealed how AI instruments can aide junior creatives in turning into extra strategic. The 2 felt momentarily capable of assume the position of artistic director, as they developed the software program’s concepts and offered it steering. Along with a time-saving thought generator, they discovered, it additionally presents alternatives for creatives to strain check their strategic imaginative and prescient and develop professionally.
