Grabbing the media’s consideration — and by extension, your viewers’s — is more durable than ever. Conventional information shops are shrinking and new media shops are splintering, making capturing the correct protection an train in analysis, endurance and .
The winners of PR Every day’s Media Relations Awards demonstrated talent on this difficult setting, making a big effect with the assistance of media companions.
“In an more and more fractured media panorama, this 12 months’s honorees showcased agility, creativity and innovation to inform their model’s story,” says Diane Schwartz, CEO of Ragan Communications. “With these annual awards, PR Every day seems ahead to amplifying the exhausting work of 1000’s of communicators worldwide.”
Dozens of finalists gathered on the Yale Membership in New York Metropolis Monday to have a good time their exhausting work.
Ragan and PR Every day are happy to acknowledge the success of those winners and honorable mentions:
Grand Prizes
Grand Prize: Media Relations Marketing campaign of the 12 months: Over $50,000
Winner: Tic Tac and Golin: Tic Tac Launches into House
Honorable mentions:
- BCENE PR: FOREO
- Bospar: Bospar Delivers Stratospheric Protection for Unistellar
- Bospar: NEON: Making NFTs Accessible to the Widespread Shopper
- Ernst & Younger LLP: Emphasis on Empathy – EY 2021 Empathy in Enterprise Survey
- Herbalife Vitamin: International Thought Management Technique: Constructing Shopper and Investor Belief in Pandemic Occasions
- Pugh & Tiller PR: Elevating Consciousness for ProNavigator, the Google for Insurance coverage
- The Dwelling Depot: Exposing the Challenge of Organized Retail Crime
Grand Prize: Media Relations Marketing campaign of the 12 months: Beneath $10,000
Winner: Gillian Small Public Relations: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe
Honorable mentions:
- Bospar: Bospar Messes With Texas
- Hollywood Company: Media Relations Marketing campaign for ‘Bounty’
- Identification: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop
- IMA Monetary Group: Who will insure the metaverse? Marketing campaign
- Stuntman PR: Parmigiano Reggiano Day is born stateside
Grand Prize: Media Relations Skilled of the 12 months
Winner: Danny Chi: ESPN
Honorable mentions:
- Marsha Archer: M-Squared Public Relations
- Amanda Brooks: ESPN
- Tommaso Di Giovanni: Philip Morris Worldwide
- Ashley Goncena: Crafted Communications
- Jennifer Non: The Plane Homeowners and Pilots Affiliation
- Liz Reilly: Subsequent PR
- Nidhi Sinha: Boston Consulting Group
- Daniel Zielinski: Insured Retirement Institute
Campaigns
Model Messaging or Positioning Marketing campaign
Winner: UPS: UPS Peak Hiring Marketing campaign – 2021
Honorable mentions:
- Cerner Company: Cerner Authorities Providers Model Positioning Marketing campaign
- Intel Company: New CEO Hits the Floor Working with Turnaround Plan
- Kellogg´s Latin America: World Meals Day
- Linhart PR: Constructing Chipotle Model Love in NYC with Culturally Related Media Relations
- McDonald’s: McDonald’s Alternative Right here Marketing campaign
- MGC: #LaUltimaBotelladeAgua by Wrangler
- Techwave: Model Refresh
- The Fletcher Group: Driving model consciousness from startup to well-established Canadian fintech
Trigger Advertising and marketing Marketing campaign
Winner: Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship Via #CIROCStands Platform
Honorable mentions:
- Peppercomm: Dole Malnutrition Labels
- Porter Novelli in partnership with MusiCares: MusiCares Individual of the 12 months
- Prudential Monetary: Prudential Monetary and the New Jersey Devils Assist Black Small Companies Win – On and Off the Ice
- THON and 4 Diamonds: Penn State THON 2022
- Tier One Companions: Ally Train Youngsters Cash Classes in Minecraft
- UScellular: Trigger Advertising and marketing & Neighborhood Relations
Neighborhood Relations Marketing campaign
Winner: The Dwelling Depot Basis with Large Crimson Rooster: MSL and Sunshine Sachs, Operation Shock 2021
Honorable mentions:
- ECMC Group: ECMC Group’s GO! Program: Connecting to workers and communities
- ESPN: ESPN’s fifteenth Annual V Week for Most cancers Analysis
- MnFIRE/Bellmont Companions: Rallying Help for Our Hometown Heroes
- Nickerson Folks Relations: Weston Neighborhood Relations Challenge
- UScellular: Trigger Advertising and marketing Marketing campaign & Neighborhood Relations Marketing campaign
- Violet PR: Revitalizing Newark Symphony Corridor
COVID-19 Communications Marketing campaign
Winner: ChenMed: COVID-19 – #VaxTheNation Built-in Marketing campaign
Honorable mentions:
- Atrium Well being: Atrium Well being COVID-19 Mass Vaccinations
- Kids’s Well being: Kids’s Well being Educates and Empowers Mother and father, Physicians with COVID-19 Media Relations Marketing campaign
- Windfall: Speaking the Pandemic: How Windfall Dealt with the First U.S. Affected person
Disaster or Popularity Administration Marketing campaign
Winner: Identification: Guiding the Oakland County Prosecutor’s Workplace Throughout the Oxford Excessive Faculty Taking pictures Disaster Response
Honorable mentions:
- Large Valley Advertising and marketing: Russia Cyber-Assault Towards Ukraine
- Lightspeed PR & M: Lightspeed PR/M – MacKeeper Popularity Reboot
Information-Pushed Media Relations Marketing campaign
Winner: Cisco: The Quarterly Enterprise Assessment and Outlook Mannequin (QBRO)
Honorable mentions:
- Amendola Communications: Lengthy-Covid Analysis Research raises Arcadia’s Profile
- Dittoe Public Relations: 2021 Recruiter Nation Report Launch
- ECMC Group: ECMC Group Helps Teenagers Query The Quo in Training
- Hotwire: Hotwire Decks the Halls with Document-Breaking Media Outcomes
- Ipsos Public Affairs North America: Ipsos LGBT+ Delight 2021 International Survey
- Navy Federal Credit score Union: “Finest Of” Marketing campaign
International Media Relations Marketing campaign
Winner: Carnival Cruise Line: Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020
Honorable mentions:
- Bohemian FC & Clever Up PR: Music Meets Sport: Immortalizing Bob Marley’s An Afternoon within the Park Gig On Bohemian FC’s Shirt
- PGIM: Weathering Local weather Change
- Proofpoint: CHASING CRISES: WARNING PEOPLE AGAINST THE TOUGHEST CYBERCRIMINALS AT TIMES OF GLOBAL UNCERTAINTY
- SCHOTT AG: SCHOTT Xensation® α – A New Period of Smartphone Cowl Glass
- SlicedBrand: Producing Actual-World Buzz for Metaverse Land Gross sales
- UPS: Circle of Honor
Governmental or Public Affairs Media Relations Marketing campaign
Winner: Kids’s Hospital Colorado: Youth Psychological Well being State of Emergency: “Their Tanks are Empty”
Honorable mentions:
- Adept: Stone Foltz Anti-Hazing
- Relevance Worldwide: Affirmation Tower: Constructing a Higher Future From the Floor Up
- TechNet: TechNet
- The Dwelling Depot: Exposing the Challenge of Organized Retail Crime
- The Silver State Well being Insurance coverage Trade: Nevada Well being Hyperlink Open Enrollment Marketing campaign
- Violet PR: Promoting Pittsburgh Worldwide Airport’s Transformation
Built-in Advertising and marketing Communications Marketing campaign
Winner: ChenMed: COVID-19 – #VaxTheNation Built-in Marketing campaign
Honorable mentions:
- INK Communications Co.: One Million Acres Marketing campaign
- MGC: #Soapa$500 by Tenpo
- OMNIVISION: The Large Reveal
- Rachel Kay Public Relations: Bubbies Deal with Wave Marketing campaign
Function-Pushed Marketing campaign
Winner: Mars Petcare US: Higher Cities For Pets™ Adoption Weekend
Honorable mentions:
- Black Financial Alliance: Advancing the Mission of the Black Financial Alliance
- Bospar: Bospar Messes With Texas
- Kids’s Well being: Kids’s Well being Expands Range & Inclusion Program to Help and Empower Staff, Sufferers and Neighborhood Members
- Hollywood Company: Media Relations Marketing campaign for ‘Bounty’
- Landis Communications: Landis Communications – Fish Run Place
- MGC: #LaUltimaBotelladeAgua by Wrangler
- NAACP Authorized Protection & Instructional Fund: Marshall-Motley Students Program
Social Media Marketing campaign
Winner: Almond Board of California: Almond Day 2021
Honorable mentions:
- Advantest: ESG Marketing campaign
- Hollywood Company: @SouthShoreBear joins Twitter
Thought Management Marketing campaign
Winner: Black Financial Alliance: Advancing the Mission of the Black Financial Alliance
Honorable mentions:
- Amendola Communications: Amendola Helps HSBlox Educate the Market on Worth Based mostly Care
- Apptio: CxO Marketing campaign
- Arketi Group: Arketi Group Helps NCR Company Share Its Story Working Eating places & Shops
- Asylum Public Relations: International Warming Heats Up the Insurance coverage Trade
- Bospar: Bospar Messes With Texas
- Hotwire: Hotwire Decks the Halls with Document-Breaking Media Outcomes
- Proofpoint: VOICE OF THE CISO 2021: THE AFTERMATH OF A YEAR LIKE NO OTHER FOR SECURITY PROFESSIONALS
- Prudential Monetary, Inc.: PULSE OF THE AMERICAN WORKER SURVEY
- Snackbox: Shaping the Affect of the Comfort Retailer Trade
Occasions
New Product or Service Launch
Winners: Citi: Citi Customized Money Card, Kaplow Communications: Stanley Turns #Hydration Into Quarantine’s Hottest Development
Honorable mentions:
- Accela: SolarAPP+ – Serving to Governments Make Photo voltaic Allowing Simpler, Cheaper and Quicker
- American Airways: Silver Spoon Desserts
- Bospar: NEON: Making NFTs Accessible to the Widespread Shopper
- Endo Worldwide, plc: Launching the First and Solely FDA-Accepted Injectable for Cellulite
- Gillian Small Public Relations: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe
- The Langham, Boston: The Langham, Boston: A New American Traditional
Press Occasion or Media Tour
Winner: Intel Company: “If we are able to drive right here, we are able to drive anyplace.”
Honorable mentions:
- Arkansas Symphony Orchestra: Arkansas Symphony Orchestra Neighborhood Music Heart Announcement
- Macon-Bibb County: AMPhitheater Rocks Groundbreaking
- Mohegan Gaming and Leisure: Solar Wine Meals Fest 2022
- The Dwelling Depot with MSL and Hartmann Studios: Learn how to Sleigh the Holidays: The Dwelling Depot Halloween & Vacation Program 2021
- UPS: UPS Vaccine Communications Planning
Stunt or Particular Occasion
Winner: Tier One Companions: Ally Has NYC #TotallyCovered
Honorable mentions:
- Convoy: Co-Founder Trip Alongside to fiftieth Anniversary of the Mid-Atlantic Trucking Present in Louisville, Kentucky
- Gillian Small PR: Inexperienced Big® Companions with PEEPS® to Pull The Final April Idiot’s Day Prank: Inexperienced Big® Cauliflower-Flavored PEEPS®
- Intel Company: “If we are able to drive right here, we are able to drive anyplace.”
- Jackson Spalding: TK Elevator Grand Opening
- Planit Promoting: Glen-Gery International Flagship Brickworks Design Studio Opening
Digital Occasion
Winner: BetterUp: Inside Work Day
Honorable point out:
- The Dwelling Depot with MSL and Hartmann Studios: SkeleTON of Enjoyable: Halloween and Vacation Digital Media Showcase 2021 by The Dwelling Depot
Media Relations Technique
Unique Content material Technique
Winner: Jackpocket: Jackpocket
Honorable mentions:
- Cone Well being: 50-12 months-Outdated, First-Time Mother
- Intel Company: New CEO Hits the Floor Working with Turnaround Plan
- Ipsos Public Affairs North America: Ipsos LGBT+ Delight 2021 International Survey
- Salinas Valley Memorial Healthcare System: Strategic Media Relations
- SlicedBrand: Assembling a profitable outreach marketing campaign for IOTA
Innovation in Media Relations
Winner: Bospar: NEON: Making NFTs Accessible to the Widespread Shopper
Honorable mentions:
- 5WPR: Sinclair Broadcast Group
- Expertise Columbus: Vacation Present Field
Media Relations Video
Winner: McDonald’s: McDonald’s Alternative Begins Right here Video
Honorable point out:
- Intel Company: New CEO Hits the Floor Working with Turnaround Plan
Newsjacking
Winner: Tic Tac and Golin: Tic Tac Launches into House
Honorable mentions
- Hollywood Company: @SouthShoreBear joins Twitter
- M:7 Company: AERAS Bridge Collapse
- Pure Storage: Pure Storage’s Newsjacking Marketing campaign: Meta’s AI Analysis SuperCluster
- Spool Advertising and marketing and Communications: Airheads Sweet Rooster Sandy
- The Fletcher Group: How America Offers Presents: Serving to Retailers Put together for Vacation 2021
- Landing PR: Speedy Response
Pitch
Winner: Intel Company: New CEO Hits the Floor Working with Turnaround Plan
Honorable mentions:
- American Airways: Silver Spoon Desserts
- Bospar: Bospar Messes With Texas
- Bospar: NEON: Making NFTs Accessible to the Widespread Shopper
- Hotwire: Hotwire Decks the Halls with Document-Breaking Media Outcomes
- Intel: EyeQ Extremely will not be your on a regular basis AV chip
- The Fletcher Group: How America Offers Presents: Serving to Retailers Put together for Vacation 2021
Analysis
Winner: Ernst & Younger LLP: Emphasis on Empathy – EY 2021 Empathy in Enterprise Survey
Honorable mentions:
- Bospar: Bospar Delivers Stratospheric Protection for Unistellar
- Navy Federal Credit score Union: “Finest Of” Marketing campaign
Conventional and New Media Integration
Winner: UPS: UPS Vaccine Communications Planning
Honorable mentions:
- 5WPR: Samsung SmartThings
- Dropp: Kite Hill PR for Dropp
- HUNTER: Honey Bunches of Oats “Makes a Bunch Occur”
Use of a Superstar or Character
Winner: INFINITI: INFINITI QX60 Launch
Honorable point out:
- 5WPR: Mandy Moore x Lansinoh
Use of Measurement
Winner:
ADP: Leveraging Information-Pushed Pitches to Enhance Share of Voice
Honorable point out:
- ECMC Group: ECMC Group Helps Teenagers Query The Quo in Training
COMMENT
One Response to “Record of winners: PR Every day’s Media Relations Awards”
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Winners and Honorable Point out honorees get the delight of victory first, then cash from new enterprise and job affords, and each are pleasant!