AMP for E-mail is a should on the earth of electronic mail advertising and marketing right now.
An increasing number of corporations now get essentially the most out of it.
On this submit, you will discover essentially the most profitable use circumstances and actual stats.
Earlier than we proceed to those circumstances, we wish to remind you that we’ve got revealed a compilation of AMP electronic mail examples to get you began.
1. Mailmodo: Growing person response charge by 833%
A jewellery firm BlueStone.com together with Mailmodo used AMP to measure NPS in emails.
Interactive emails generated 8.33X instances extra responses in comparison with common HTML emails.
(Supply: Mailmodo)
Customers have been in a position to charge BlueStone instantly within the electronic mail.
Stripo despatched out a demo invitation electronic mail to its customers.
Recipients have been in a position to schedule an appointment instantly within the electronic mail.
The CTOR of this marketing campaign was actually excessive — 17%. Each sixth person scheduled an appointment.
(Supply: E-mail from Stripo)
To implement this interactivity, we designed an AMP electronic mail, and embedded the API code given by Cally.ru (it might be unattainable to make the most of this code in a daily HTML electronic mail).
And despatched this electronic mail to our subscribers.
That’s it.
3. AWeber: Person engagement elevated by 225%
AWeber electronic mail advertising and marketing software program was one of many first senders that supported AMP.
Not solely do they let their purchasers use AMP for E-mail expertise in emails, but additionally use the latter for their very own functions.
They carried out AMP-powered polls and surveys, suggestions varieties, and a picture carousel of their emails.
(Supply: The AMP weblog, Google)
They didn’t measure a specific marketing campaign. As a substitute, they measured the effectiveness of their whole electronic mail advertising and marketing earlier than and after AMP.
In complete, with AMP, their person engagement elevated by 225%.
4. Ecwid: Growing conversion by 82% with AMP in Deserted carts
Ecwid, the e-commerce platform, enabled its prospects to ship dynamic deserted cart emails. This leads to a +82% conversion charge.
(Supply: Ecwid)
How did it work?
Recipients have been in a position to see detailed descriptions of the product objects they’d left within the cart and have a look at further product photos introduced within the cart.
5. Stripo: Growing person response charge by 520% as a result of interactive varieties
Stripo embedded an open type in order that its customers may depart a remark / share their suggestions in emails.
(Supply: E-mail from Stripo)
We ran an AB testing:
- 50% of our customers needed to go to an exterior website to go away suggestions about our merchandise;
- 50% of our customers may depart a remark instantly within the electronic mail by way of the embedded interactive type.
The interactive type generated 5.2X extra suggestions than the exterior type.
Closing ideas
As we are able to see, AMP emails do enhance ROI and enhance person engagement. AMP is helpful for each eCommerce and SaaS companies.
All the examples, given on this submit, could be constructed with Stripo simply, with actually no coding abilities.
Prepared to provide AMP a attempt? Be part of Stripo and construct revolutionary emails quick
