Ramarketing is a PR and advertising and marketing consultancy for pharma and biotech firms. I not too long ago sat down with Raman Sehgal, the corporate’s founder and world president, to debate the {industry}, the affect of the pandemic, and the important thing to efficient engagement within the healthcare sector.
How has the previous two years impacted Ramarketing (and the broader pharma {industry})?
The pandemic marked an exceptionally busy time for us. A lot of our purchasers have been and proceed to be integral to the worldwide improvement and manufacturing of Covid-19 vaccines – so we’ve been supporting them on that. What the {industry} has achieved collectively over the previous 18 months is nothing in need of distinctive.
It has been the catalyst for continued development for us as an company given our work with the pharmaceutical provide chain and we’ve switched our focus to deploying and growing smarter digital advertising and marketing methods. As a part of these methods, we’ve seen an enormous improve in PPC and search engine optimisation work, higher, sooner methods of working (faster determination making, diminished lead occasions on exercise) and extra emphasis on model differentiation.
What digital tendencies inside pharma/biotech do you see coming to the forefront in 2022?
This yr, I believe we’ll see a a lot higher deal with robust, digitally-driven buyer experiences with particular consideration to element on including a hyper-personalised contact when interacting just about… We’ll additionally see a little bit of a development change with in-person conferences and occasions. Many will begin to scrutinise the worth of in-person codecs. What could be achieved in individual that can not be achieved digitally? If 2020 and 2021 noticed know-how as an awesome enabler, 2022 will see it change into actually transformational.
What are the important thing pillars of efficient buyer engagement for healthcare and pharma firms?
Belief, experience, credibility, high quality and the flexibility to serve world markets. By way of embedding these key pillars of engagement inside their DNA, inside their tradition, inside their total firm material, healthcare and pharma firms can change into actually agile, responsive companies which are in tune with their clients’ wants and capable of adapt and evolve.
It’s now not about simply offering a product, but additionally offering an awesome buyer expertise, enabled by know-how. Solely by doing this can they differentiate themselves and genuinely develop a aggressive edge.
Inform us about your position… what does a typical day seem like for you?
A typical day has to begin with espresso – and it’s a theme that runs all through it! As soon as the caffeine is flowing by means of my veins, my predominant focus day-to-day is round enterprise technique; taking a look at the place we’re at, the place we’ve been, and the place we’re heading. It’s been a wild trip the final 12 years rising a world company, and I prefer to maintain a pulse on the course of Ramarketing, so I test in with my groups in numerous time zones repeatedly.
I’m very concerned from a folks perspective and so mentorship remains to be an enormous a part of my life, supporting members of the workforce the place they want it or offering particular teaching on specialist advertising and marketing actions or sector matters. I be taught as a lot from them as they do from me.
Creativity is my lifeblood and I additionally get entangled with growing new concepts and initiatives for purchasers, particularly round extremely artistic model initiatives. This usually sees me consulting with our C-Stage purchasers, together with traders, to get giant scale exercise up and operating. If that isn’t sufficient to maintain me busy, I can usually be discovered internet hosting my Molecule to Market podcast present, a pharma industry-leading podcast that I launched in 2020. It feeds my want to repeatedly be taught from the most effective, interviewing {industry} consultants from throughout our sector. I really like a great chat!
What’s been the largest achievement in your profession so far?
Rising a world enterprise and establishing operations within the UK and US profitably with out compromising tradition, our values and our core need to do the most effective we will for our purchasers. Ramarketing has real soul, real folks and the collective goal of being higher – every day. I’m additionally pleased with launching my very first ebook, The Flounder Founder, which places collectively my learnings and expertise during the last 12 years. An fascinating learn if I do say so myself.
What’s subsequent for Ramarketing?
The sky is the restrict for us and I’m actually enthusiastic about what the longer term holds. We’ve grown our headcount by 1 / 4 this yr, and meaning numerous new faces, new concepts, contemporary considering. It’s thrilling to be welcoming increasingly gifted marketeers from all over the world to the Ramarketing household every month.
From a buyer perspective, we’re all the time aware of making certain our enterprise technique and enterprise objectives are aligned with wider {industry} tendencies. This implies an strategy that’s predominately targeted on digital experience – and I see numerous development on this space – and fine-tuning our know-how prowess to observe a tech-driven path to development.
As we proceed to put money into our US and UK groups, we’re additionally targeted on growth together with the opening of extra workplaces in mainland Europe and Asia. The long run may be very vivid and I’m able to seize no matter 2022 throws at us with each fingers.
