In 2021, Worksite Labs reached out to Dotted Line to extend its visibility and consciousness by constructing advertising and marketing methods for its FDA-approved PCR diagnostic testing.
Worksite Labs and Dotted Line gave greater than 500,000 People the flexibility to guide COVID-19 testing simply as necessities modified usually and entry to conventional testing labs was a nationwide downside.
Dotted Line targeted on constructing a digital content material technique to generate consciousness, show thought management and interact with individuals. Utilizing web sites, blogs, social platforms and digital promoting, it sought to persistently tie content material again to Worksite Labs’ consumer-first mission of quick, correct and handy COVID testing.
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Dotted Line and Worksite Labs delivered frequent, tailor-made messages to focused clients on LinkedIn, Fb, Instagram and Twitter, together with digital promoting on social channels and associated apps, plus blogs offering thought management on testing and different COVID-19 subjects and e mail campaigns to deepen relationships with clients.
The workforce additionally developed an Instagram contest to spice up engagement, providing sufficient free airline miles for 2 round-trip tickets to Hawaii. The advertising and marketing efforts have been supplemented with a media relations technique that drove guests to the Worksite Labs web site, which is consistently up to date with data comparable to a device for getting the most recent journey necessities.
From Might by way of December 2021, whole impressions throughout all platforms elevated by 37%. E mail open charges elevated by 1,245%, natural social media impressions elevated by 2,122%, and Worksite Labs’ web site visitors elevated 1,630%.
Congratulations to the groups at each Worksite Labs and Dotted Line.
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