Every month, we get a couple of thousand returning guests by means of browser push notifications that we built-in with our web site. When you’re a first-time customer to our web site, you’ll discover the request that’s made on the high of the web page if you go to the positioning. When you allow these notifications, every time that we put up an article or need to ship a particular provide, you obtain the notification.
Over time, Martech Zone has acquired over 11,000 subscribers to our browser push notifications! Right here’s what it seems like:
Push Monkey is a cross-browser notification platform that’s easy to arrange and combine into your web site or e-commerce web site. It’s an affordable technique of getting guests to return to your web site with out requesting any private data.
What’s a Push Notification?
A lot of digital advertising and marketing makes use of pull applied sciences, that’s the person makes a request and the system responds with the requested message. An instance is likely to be a touchdown web page the place the person requests a obtain. As soon as the person submits the shape, an electronic mail is distributed to them with a hyperlink to the obtain. That is helpful, but it surely requires the motion of the prospect. Push notifications are a permission-based methodology the place the marketer will get to provoke the request.
What’s a Browser Notification?
All main desktop and cellular browsers have a notification integration that permits manufacturers to push a brief message to anybody who has opted into their web site’s notifications. This consists of Chrome, Firefox, Safari, Opera, Android, and Samsung browsers.
The important thing profit fo browser notifications is that readers could be knowledgeable about your content material always: when studying different web sites or whereas working in different apps, even with the browser closed. As effectively, even when the pc isn’t lively, the notifications queue and are displayed the second it wakes up.
Examples of Browser Notifications
Apart from studying when Martech Zone is publishing an article or making a suggestion with considered one of our companions, browser notifications additionally enable:
- Coupon Alerts – You publish a brand new coupon code or low cost code that you simply need to market to subscribers.
- Ecommerce Activation – Your customer seen a product web page however didn’t add the product to their cart.
- Lead Nurturing – Your customer began to fill out a type on a touchdown web page however didn’t full the shape.
- Retargeting – A reservation web site can retarget guests that looked for a reseveration that’s now open.
- Segmentation – Your organization is launching an occasion and desires to focus on guests to your web site from the area.
Push Monkey Options Embrace
- Integrations – Shopify, Click on Funnels, Magento, Squarespace, Joomla, Instapage, Wix, WordPress, and different platforms have native integrations with Push Monkey.
- Automation – Push notifications could be despatched out mechanically by way of a workflow fairly than requiring you to manually execute every marketing campaign.
- Filtering – Management what kind of content material to ship out notifications for.
- Focusing on – Outline curiosity segments in your subscribers in an effort to goal them topically or geographically.
- Ecommerce – Deserted procuring cart, back-in-stock notifications, worth drop notifications, product assessment reminders, and welcome reductions could be mechanically configured.
Browser Notifications Plugin for WordPress and WooCommerce
Push Monkey has a totally supported WordPress Plugin that comes with put up varieties, classes, and Woocommerce deserted carts… all with reporting out there proper in your dashboard! No theme or coding is important – simply set up the plugin and go.
You will get began totally free on Push Monkey and pay as your variety of subscribers will increase.
Signal Up For Free at Push Monkey
Disclosure: I’m utilizing my affiliate hyperlinks on this article.
