Pure Romance introduced it’s “shifting away from a multi-level gross sales mannequin” in favor of an omnichannel method. This determination is a component of a bigger technique to unify consumer expertise throughout all channels and touchpoints, together with its advisor base and web site. The corporate acknowledged that it expects this new mannequin will “enhance and modernize the client expertise” and “higher meet the calls for and expectations of in the present day’s client whereas sustaining its dedication to the mission on which Pure Romance was based.”
The corporate emphasised its dedication to persevering with to put money into its distributors.
“For 30 years, Pure Romance has been a pioneer within the sexual wellness trade, offering training, assets, and best-in-class merchandise to our clients,” mentioned Chris Cicchinelli, Pure Romance Chief Government Officer. “This subsequent chapter is a continuation of that legacy and can permit us to give attention to bettering our buyer expertise to make it as customized and seamless as potential. We all know it’s vital to replace the best way we promote our merchandise so we will finest meet the shifting calls for of shoppers–together with how they select to buy. We’re grateful for our proficient workforce of workers and consultants who’re embracing this development and stay devoted to the mission of our enterprise.”
