With a give attention to advertising and marketing and communications efficiency and evaluation, Seer pulls information from a number of sources with the flexibility to course of, analyse and visualise efficiency and insights immediately
LONDON, September 12, 2023 – Publitek, a B2B expertise model consciousness and demand technology company, has introduced the launch of Seer, a sophisticated information platform that delivers customisable advertising and marketing and communications insights. Engineered to be infinitely scalable, the Seer suite of efficiency monitoring and insights instruments supplies real-time, actionable info to gas smarter and extra focused advertising and marketing and communications applications.
Constructed to measure built-in advertising and marketing outputs throughout PR, social media, promoting and net, Seer is the go-to platform for company advertising and marketing managers and their company counterparts to evaluate efficiency and guarantee ROI on advertising and marketing spend.
The Seer platform ingests information from advertising and marketing or gross sales platforms after which cleanses, normalises, shops and maintains the info. On prime of this platform sits focused efficiency and perception functions corresponding to PR Influence, Social Media Influence, Promoting Influence and Web site Influence. The creation of standardised datasets allows AI-enhanced reporting and insights, together with the automated categorisation of information, and marketing campaign efficiency optimisation, and ultimately, predictive analytics.
These apps inform the story inside the information, beginning on the highest stage of general program impression. Seer calculates impression by way of a weighted system utilizing an important success standards for every advertising and marketing or communications self-discipline, after which presents the info within the context of trade benchmark rankings. For instance, success standards for PR Influence embrace model visibility, viewers attain, viewers relevance, area authority, social shares and extra.
“Seer interprets as seeing a imaginative and prescient for the long run, and in advertising and marketing, the long run is information,” stated Nick Clark, Publitek CEO. “Past merely reporting, Seer’s efficiency and insights functions assist advertising and marketing and communications professionals use information to optimise and improve their applications, budgets and KPIs. Our trade has reached an inflection level at which AI and information are remodeling advertising and marketing; Seer furthers that transformation by permitting purchasers and companies to deeply and effortlessly embed onerous information and deep perception into their strategic applications.”
Seer additionally powers absolutely customizable reporting. Customized functions corresponding to Aggressive Share of Voice (SOV) and Aggressive Messaging Penetration can be found. These functions present one other layer of insights tailor-made to the precise wants of every shopper.
Seer is accessible now each for licensing by purchasers and as a white-label answer for companies. Be taught extra about Seer’s sturdy capabilities and request details about pricing right here.
ABOUT PUBLITEK:
Based in 1998, Publitek is an built-in B2B advertising and marketing company with unmatched technical experience and international attain serving to progressive expertise and engineering corporations join with audiences to alter the world. Headquartered in London and with workplaces Hamburg, Portland and Tokyo, Publitek serves 120 purchasers throughout Asia, Europe and North America. Publitek has skilled communications, advertising and marketing and information analytics employees in eight international locations, together with engineers, technologists, journalists and entrepreneurs that concentrate on creating technique, artistic, content material, PR and digital communications for technical audiences.
