Thursday, October 13, 2022
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Publicis Luxe and St Luke’s attempt to re-energise style for Lancôme and River Island


Are style advertisements bettering? They’ve taken their time in fact however as of late businesses – once they’re concerned, which they aren’t at all times – need to work a bit more durable to fend off the blandishments of different communications, mainly the dreaded influencers.

Publicis Luxe specialises in such issues and it’s newest for Lancôme Worldwide options Emily in Paris’ Lily Collins, a brand new graffiti-influenced emblem, and a Bearbrick collectable Japanese toy (no, me neither.) Plus a lot of lipsticky purple.

Again on the Excessive Avenue – what’s left of it – London’s St Luke’s is making its debut for River Island with ‘Don’t let the second go,’ floating the concept which you can have a celebration carrying River Island, wherever you’re and even if you happen to’ve missed your practice.

It is a considerably tenuous idea however St Luke’s, as ever, makes one thing of it.

MAA artistic scale: (each) 7. Style must be enjoyable and never overstay its welcome.

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