Publicis Groupe ended 2022 in sturdy fashion with This autumn natural progress of 9.4% (10.1% for the yr) and reported internet income for the yr up a chunky 20%.
Because the French-owned holding firm likes to remind us, knowledge companies Epsilon and Publicis Sapient have been the standout performers at 12% and 19%. For 2023 although Publicis is forecasting natural progress of between 3-5%, partly by means of stronger comparatives but additionally reflecting a sluggish progress international financial system.
CEO Arthur Sadoun (above), by no means knowingly undersold, says: “2022 was one other report yr for the Groupe with reported internet income up +20%.
“For the second yr in a row, we delivered double-digit natural progress and record-high financials, with This autumn nicely forward of expectations.
“At this time, the profound transformation we’ve been by means of means our enterprise is firing on all cylinders, permitting us to outperform the market as soon as once more on each KPI.
“Because of our knowledge and expertise capabilities, which now symbolize a 3rd of our income, we’ve been capable of proceed to seize the shift in our purchasers’ spend in the direction of first occasion knowledge administration, commerce and enterprise transformation. This may be seen in Epsilon and Publicis Sapient’s annual numbers, with natural progress of +12% and +19% respectively. That dynamic has additionally boosted our artistic and media enterprise, and is mirrored in all of our areas, with the US at +10%, APAC at +6.5% and Europe at +12.3% for the yr.
“Our go-to-market, positioning Publicis as a key companion in our purchasers’ transformation, means we’ve received greater than our share of latest enterprise alternatives, and topped the rankings for the fourth time prior to now 5 years.”
Publicis has has had an excellent yr on all fronts, luring some heavy hitters from different holding corporations, spending €50m supporting its workers out of the pandemic and, this week, saying it’s to purchase a Tremendous Bowl spot to help its most cancers remedy efforts (CEO Sadoun has a most cancers analysis.) Employees are additionally sharing a €500m bonus pool.
It could nicely change into essentially the most helpful of the Western-based holding corporations by market cap when all of the 2022 numbers are totted up.
