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The final couple of months introduced monumental milestones for the MoEngage group. We raised $77 million in Collection E funding led by Goldman Sachs Asset Administration and B Capital. MoEngage was acknowledged as a Area of interest Participant for the primary time in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising Hubs. We have been additionally recognized because the highest-rated multi-channel advertising and marketing platform by the purchasers, scoring 4.9 out of 5.
Amidst all this, we labored on crucial options to energy up your buyer engagement efforts. Right here’s every little thing new:
- Improved security with PII Masking
- All-new SMS subscription administration
- New in-app and onsite messaging templates
- Arrange a number of targets and monitor income in Flows
- New associate integrations
Introducing PII Masking
Whereas utilizing a buyer engagement platform, your groups usually come throughout and want entry to confidential buyer info corresponding to names, cellphone numbers, or electronic mail IDs to arrange campaigns. Nonetheless, not all group members require the identical stage of entry and visibility to those attributes, so admins are tasked with regulating entry.
To allow it on our platform and bolster our dedication to information privateness, we now have launched a brand new function, PII Masking.
Personally Identifiable Info (PII) masking permits companies to guard prospects’ delicate information by hiding it from unauthorized viewers. The attributes, marked as PII, are masked and might’t be seen by unauthorized members.
Learn extra about it right here.
All-New SMS Subscription Administration
SMS advertising and marketing can rework the way you join together with your prospects, however SMS compliance is simply as vital. With SMS opt-ins, you’ll be able to defend your model from the bills of non-compliance and likewise construct a extremely engaged viewers.
We’re excited to introduce SMS Subscription Administration, your one-stop answer to remain compliant and get permission to textual content your buyer. With this, you’ll be able to seamlessly allow your prospects to choose out and in of the recurring SMS messages your model sends.
In the event you’re able to get began with high-quality textual content message advertising and marketing and painless compliance, SMS Subscription administration may also help!
Be taught extra about it right here
New In-App and On-site Messaging Templates
Having your prospects opt-in to obtain advertising and marketing messages from your enterprise isn’t difficult. In reality, with the rise of omnichannel advertising and marketing, it’s simpler than ever to advertise your SMS advertising and marketing checklist and acquire new subscribers legally.
We’ve now added opt-in templates for In-App and On-site messages. Use this to ask your prospects to opt-in for SMS advertising and marketing. This helps you construct belief and ship an on-brand buyer expertise.
Discover extra right here:
Arrange A number of Targets and Observe Income in Flows
Now you can arrange and analyze as much as 5 conversion targets in Flows. Meaning you’ll be able to measure a couple of enterprise metric or, higher but, get a funnel view of a number of targets that you simply’d prefer to measure.
For instance, perceive what number of prospects have carried out an motion corresponding to ‘product seen, adopted by ‘product added to cart’ after which efficiently ‘accomplished the acquisition.’
With income monitoring enabled, analyze how a lot income your model has made after executing a specific stream.
Right here’s how one can set it up
New Accomplice Integrations Are Right here
We’re thrilled to associate with Microsoft Dynamics 365!
Go away your prospects wanting extra. Ship impactful buyer experiences by having a 360-degree view of your buyer and orchestrating hyper-personalized engagement journeys utilizing the joint powers of Microsoft Dynamics 365 and MoEngage.
We’re thrilled to announce our partnership with Regulate!
The MoEngage and Regulate integration enables you to import non-organic set up attribution information to phase extra intelligently inside your lifecycle campaigns.
Know extra concerning the integration
In the event you’d prefer to know extra about these options or wish to get began utilizing them, drop us a observe at [email protected] And in case you’re new to MoEngage, schedule a customized walkthrough of our platform.
