Studying Time: 5 minutes
The final quarter has been an interesting time for the MoEngage neighborhood. We hosted our flagship #GROWTH Summits 2022 in India, Dubai, and Singapore. These power-packed occasions purchased collectively leaders and business consultants from internationally below one roof to community, study, and drive buyer engagement and progress collectively, in a digital-first world.
We took this chance to showcase and ship a few of our newest options to you. In case you missed it, right here’s every part new:
Introducing WhatsApp as a Native Channel
Obtainable throughout 180 international locations and supporting 20 vernacular languages, WhatsApp is among the most most well-liked messaging channels. Over 500 million companies use it globally. Due to the intimate nature of conversations it allows, manufacturers use this channel to share suggestions about new merchandise, ship customized low cost presents, and share updates or instructional info.
That will help you purchase new prospects, bolster model loyalty and construct genuine relationships, we’ve launched WhatsApp as a local channel on the MoEngage platform.
WhatsApp as an engagement channel has the next capabilities:
- Ship each, promotional and transactional messages to handle buyer actions.
- Ship extremely customized content material: Add photos, connect paperwork, ship movies, and extra.
- Set off interactive conversations with fast replies or add outlined CTAs to drive motion.
- Transcend fundamental efficiency metrics and examine in-depth, real-time Marketing campaign Analytics.
Learn extra about it right here
The All-New Proactive Assistant is Right here
It’s not simple to run an efficient buyer engagement program. Entrepreneurs need to be on their toes to take care of quite a few choices: Which prospects do you have to have interaction with to maximise gross sales? Which previous campaigns will not be performing properly? When does the web site see an enormous spike in footfalls? Entrepreneurs additionally have to run numerous queries to assemble insights, then prioritize and act on them immediately.
That will help you face these challenges and allow a one-stop resolution for all of your perception wants, we’ve launched Proactive Assistant. Proactive Assistant, powered by Synthetic Intelligence, proactively delivers high-impact, actionable insights to you, that can assist you amplify your advertising efforts. It requires no inputs, no directions, and no wait occasions.
This new function is thrilling as a result of:
- AI-recommended insights are delivered proactively to you
- Each perception is one-click actionable
- Insights are prioritized primarily based on enterprise impression
- All of the intel is delivered below one easy window
Be taught extra about Proactive Assistant
Conditional Cut up Launched
Whereas participating prospects and taking them via good cross-channel journeys, entrepreneurs usually want to separate them primarily based on their properties, actions, or each. They usually need to:
- Cut up prospects primarily based on their final location,
- Cut up prospects primarily based on completely different genres they like, or
- Cut up prospects primarily based on what number of occasions they’ve bought up to now.
To allow you to do that, we’ve launched Conditional Cut up on the MoEngage platform.
A conditional break up means that you can create a number of conditional branches in your prospects to navigate via primarily based on the department entry standards to perform a objective.
Please notice that Conditional Cut up is at present a Beta Characteristic. When you want to allow it in your account, kindly attain out to [email protected]
Find out about Conditional Cut up
Habits Developments Get an Improve: Habits 2.0
Not all prospects are the identical. They every work together along with your model or navigate your merchandise otherwise. It’s essential to know buyer conduct of all types and tailor seamless experiences to every one. We’ve launched a function that can assist you with this—by supplying you with a spot to watch buyer traits.
That will help you perceive your prospects higher and analyze your web site or app’s efficiency, we’ve launched Habits 2.0. The all-new Habits 2.0 allows a plethora of occasions and attribute evaluation choices, extra charts resembling “Pie” and “Column” for higher visualization, superior evaluation strategies resembling Linear, Log, and so forth., for higher evaluation, and much more.
This new function permits you to gauge buyer engagement via 6600+ distinct analytics configurations. For instance, if you’re a web based retailer, it could assist you to perceive:
- The typical variety of orders a buyer locations in your app,
- Complete cash your highest spender spent at your retailer,
- Variety of distinct gadgets purchased throughout completely different buyer segments,
- The minimal variety of occasions an merchandise was ordered.
Be taught extra about Habits 2.0
Say Good day to Auto Reviews
To run efficient campaigns that have interaction prospects, manufacturers have to maintain monitor of key stories and metrics. On the identical time, it’s inconvenient to test a number of dashboards every day and observe up for brand spanking new updates. Wouldn’t it’s superb if these dashboards might come to you as a substitute?
Nicely, that’s why we’ve launched Auto Reviews. Auto Reviews allow you to subscribe to your customized dashboards. This new function permits you to get dashboard stories of your alternative delivered seamlessly and periodically, to your inbox.
Auto stories facilitate the next and much more:
- Obtain all of the subscribed dashboards through e-mail.
- Ship these stories to prospects inside and out of doors your group.
- Setup the frequency for these stories: Day by day, Weekly, or Month-to-month.
- View all of your dashboard subscriptions below the subscriptions itemizing web page.
Be taught extra about Auto Reviews
Expertise Companions Replace
We’re glad to announce that we’ve added two key members to our arsenal of expertise companions, making our companion ecosystem stronger.
mParticle:
Utilizing mParticle+Moengage, you’ll be able to harness actionable buyer information from varied touchpoints throughout a buyer’s digital journey. Utilizing this information, you’ll be able to create customized advertising experiences that ship ‘wow’ moments to your prospects, with none tedious integrations. Learn Extra
Appsflyer
MoEngage’s two-way integration with Appsflyer allows you to leverage AppsFlyer’s set up attribution information and MoEngage’s buyer engagement information collectively. This may assist you to allow extra customized and significant engagement for every of your prospects. Learn Extra
When you’d prefer to get began with utilizing these options or study extra, drop us a notice at [email protected] When you’re new to MoEngage, you may as well schedule a personalised walkthrough of our platform.
