Each time you’ve bought one thing in an app, purchased credit score in a online game, or upgraded from inside a product itself, you’ve skilled the facility of Product-Led Progress. The cool youngsters name it PLG, and it’s the key sauce that:
- Zoom credit for his or her 30-fold improve to 300 million energetic every day customers in 2020
- Slack, Calendly, and Dropbox declare helped them develop quicker and extra effectively
- 34% extra SaaS firms are utilizing 12 months on 12 months
- Is inflicting 55% of firms to reorganize their Product groups
- Has led 35% of firms to let Product Leaders drive annual planning
- [Source: The Future of Product Management Report, 2022]
What’s Product-Led Progress?
We may provide you with some difficult definition, however the reply actually is within the identify: Product-Led Progress is a technique that locations Product as the first driver of development in an organization. Advertising and gross sales can nonetheless play precious roles, however your Product turns into your key development technique.
Regardless of the trade you’re in, PLG has the potential to assist firms keep aggressive in a altering market (learn: recession!). It drives alignment throughout groups by uniting everybody in direction of the identical objective, empowering organizations to instill a company-wide development mindset. Feels like a Product Chief’s dream come true, proper?
Familiarity with PLG is more and more turning into table-stakes for Product Managers. Which means that if you wish to future-proof your Product Administration profession, then it’s essential to show that you understand how to function in a Product-Led Progress surroundings.
How? Don’t fear, Product Faculty and Gainsight have gotten you coated:
Introducing Our Free Product-Led Progress Micro-Certification with Gainsight
We’ve teamed up with main Buyer Success platform Gainsight to create a free micro-certification course on the “why” and “how” of Product-Led Progress. Absolutely on-line and at your personal tempo, you’ll discover ways to deploy PLG methods to drive sturdy development and make more practical, data-driven choices.
Crafted by Product Faculty’s crew of Product training professionals and Gainsight’s Product Analytics and Buyer Success consultants, this course is so full of info and examples you’ll be shocked that we’re giving it away without cost — particularly if you get to the case examine!
State of affairs: You’re the New Progress Product Supervisor at a Video Convention App
On the micro-certification course, you’ll not solely study the idea. You’ll additionally embark on a sensible, hands-on case examine that places you within the driver’s seat as a Progress PM at a (fictional) video conferencing platform.
You’ll analyze the problem, make knowledgeable choices, and get a real-world really feel for the way Product-Led Progress technique and methodology is being deployed proper now at a number of the world’s most modern firms.
On the finish of the course, you’ll take a fast quiz and if you happen to go (which we’re certain you’ll!) you’ll be awarded the Product-Led Progress Micro-Certification. It will look wonderful in your LinkedIn and ship a sign to your community that you simply’re prepared for what the way forward for Product Administration holds.
We will’t wait to see you rocking that micro-certification badge in your LinkedIn profile! You should definitely tell us what you’ve realized when you’ve accomplished the course. 💪
