Influencer advertising and marketing is outlined as partnering with manufacturers, people, or celebrities who’ve constructed up a major quantity of following and on-line presence and are in a position to affect developments, opinions, ideas, and choices. Their important mode of communication and operation is thru mass media, corresponding to social media and Web channels.
Through the years, influencer advertising and marketing has transitioned right into a key advertising and marketing technique for a lot of manufacturers. By partnering with well-liked and well-received influencers and Key Opinion Leaders (KOLs), manufacturers are in a position to faucet into the influencers’ present viewers pool, extending their attain into the market.
Actually, many manufacturers and companies are starting to witness the shift in customers’ buying choices. A latest survey on social media influencers was carried out in Might 2023. Roughly 50% of Singaporeans who responded acknowledged that they purchased a product as a result of it had been promoted by an influencer.
Manufacturers and companies which have but to faucet into such an efficient technique want to think about it critically. Influencer advertising and marketing doesn’t must be a pricey technique. On this article, we’ll present you the highest Singapore influencers in their very own tiers and the way varied tiers might help together with your marketing campaign technique.
1. Nano: 1,000 – 10,000 followers
Nano influencers are budding generations of on a regular basis influencers who’re in a position to affect their neighborhood. Working with nano influencers shouldn’t be solely cost-effective, but in addition they’ve higher connections with their followers, permitting your model to be promoted extra successfully too.
Abigail Chloe (@chlobigail) is an instance of a super nano influencer. With 6,334 followers, you may need noticed the Singaporean life-style influencer in a number of TheSmartLocal movies. Her profile shows wholesome followers and account progress, a excessive engagement charge, and various content material. From travels and product suggestions to day by day life-style, nano influencers like her are perfect for manufacturers trying to discover influencer advertising and marketing.
2. Micro: 10,000 – 100,000 followers
Micro-influencers deal with a selected space or area of interest and are usually considered subject specialists or business consultants. Mixed with a smaller following as in comparison with a typical influencer, they’ve a stronger influencer-follower relationship.
Kaylene Choo (@kayleneeeechoo) is an instance of a micro-influencer. The Singaporean life-style influencer was already a profitable influencer even earlier than marrying and being a mom. Whereas she works with varied manufacturers throughout industries, she presently posts principally about her household. Therefore, in case you are a family-oriented model or service, or a magnificence and life-style enterprise, she ought to be in your “to-follow” listing.
3. Mid-tier: 100,000 – 500,000 followers
Because the identify suggests, mid-tier influencers are nestled in the course of the smaller and bigger influencer tiers. They’re principally made up of influencers working as skilled content material creators. Usually, they’ve a number of online marketing partnerships, sponsored postings, and model collaborations beneath their belt, which make up their important supply of revenue.
Daniel Ang (@danielfooddiary) is without doubt one of the hottest meals assessment bloggers in Singapore. His contents are identified to be brutally trustworthy, which is why lots of his followers belief and observe him for good meals suggestions. He has revealed many occasions that he pays for the meals he posts and doesn’t maintain again on his critiques.
4. Macro: 500,000 – 1,000,000 followers
Macro influencers usually acquire reputation by means of the web, whether or not it’s from vlogging or by means of producing on-line content material. In case your model is trying to goal a selected group viewers however nonetheless desires to succeed in the lots, macro influencers are able to attaining these targets.
Jian Hao Tan (@thejianhaotan) is a person with many abilities. He’s primarily identified for his YouTube channels, the place he posts relatable skits, corresponding to “13 forms of college students taking notes”, “13 forms of folks within the chilly climate”, and “14 forms of folks on the seaside”. Due to that, his content material is well-liked among the many youthful generations. On high of that, he runs a automobile dealership referred to as HypeCars, in addition to a manufacturing firm referred to as Titan Digital Media.
5. Mega: 1,000,000 and above
Mega influencers, generally referred to as celeb influencers, are sometimes extra well-known than influential. They don’t have as sturdy an influencer-followers relationship as in comparison with the opposite tiered influencers. In addition they have a various vary of audiences throughout various subjects of curiosity. Whereas they will not be thought-about subject material consultants, they can obtain prompt attain with a single put up.
Singapore doesn’t have many mega influencers. One among them is Dorothy Soh (@dotzsoh), a journey content material creator, photographer, and social media influencer. With greater than 1.2 million followers, her feed is full of journey and life-style content material. Initially beginning off her influencer profession with magnificence and fashion-related content material, she has since expanded to extra life-style content material.
Conclusion
Influencer advertising and marketing is a must have technique in your advertising and marketing marketing campaign. Not solely are influencers able to increasing your model’s viewers attain, however they’ve the required abilities and expertise to optimise and maximise your advertising and marketing methods, which is why manufacturers want to have interaction content material creators.
Kobe is an influencer advertising and marketing company in Singapore that goals to bridge that hole by matching your model with the most effective influencer, KOL, and content material creator doable. Whether or not you want to discover such an answer or have prior expertise within the area, now we have labored with many tiers of influencers, each domestically and internationally. Contact us to learn how our KOL advertising and marketing technique could be carried out in yours!
