Because the influencer advertising panorama evolves, what do entrepreneurs say are their greatest challenges on the subject of working with influencers? New analysis from AI social media analytics platform and influencer advertising transparency agency HypeAuditor uncovers probably the most impactful challenges in 2022, which may redefine how the influencer business works with manufacturers shifting ahead.
Key challenges
The survey reveals that researching related content material creators to work with is probably the most time-consuming side of influencer advertising for 58 p.c of entrepreneurs. Negotiating contracts ranks second for 12 p.c of them, and working with influencers on content material comes third, for 10 p.c of respondents. For the huge majority (57 p.c), working sponsored posts is the most well-liked sort of marketing campaign.
Marketing campaign time dedication
General, from begin to end (that’s, from the preliminary message despatched to the influencer, to the posting of content material and last fee), a typical collaboration can take 4 weeks for 32 p.c of entrepreneurs, whereas some (22 p.c) revealed it could possibly take as much as two months.
To realize in effectivity and pace, 54 p.c of entrepreneurs want they might establish and make contact with multiple influencer at a time, whereas 45 p.c stated that monitoring totally different statuses, when managing a number of relationships with influencers directly, would assist them be extra environment friendly.
Marketing campaign administration
The agency’s new world information additionally highlights the rudimentary processes adopted by entrepreneurs to run their influencer advertising campaigns. The survey, which polled entrepreneurs from manufacturers and companies globally, confirmed that 44 p.c of respondents depend on Google spreadsheets to handle their partnerships with influencers. Solely a 3rd (33 p.c) depend on devoted influencer advertising platforms, whereas a tenth (10 p.c) acknowledged they use CRM platforms.
“When contemplating that by the top of the 12 months, the influencer advertising business goes to weigh $16.4 billion, it’s astonishing to study that almost all of entrepreneurs depend on rudimentary instruments, equivalent to spreadsheets, to handle their partnerships with content material creators.” He added: “As influencer advertising is popping right into a mature sector, it’s essential that entrepreneurs have the fitting instruments to run extra environment friendly campaigns, in any other case manufacturers can’t anticipate to get the true worth of influencer advertising.”
The agency has launched MyNetwork, an progressive CRM platform for companies and entrepreneurs to handle their influencer campaigns without cost. The platform combines all the important thing options already out there on the HypeAuditor platform into one fundamental hub to allow influencer advertising groups to raised collaborate between themselves.
Obtain the survey outcomes right here.
HypeAuditor’s evaluation was performed as a web based survey in September 2022. General, 62 entrepreneurs or professionals, globally, who’re concerned within the administration of influencer advertising campaigns, participated.
