The wonder trade has slowly however absolutely been getting extra various. The thrilling half? It’s not simply that merchandise are getting extra inclusive — we’re seeing extra various illustration (in photographs, promoting, and so on) and, extra importantly, in model house owners and founders.
Creators and their audiences are taking be aware too, and there are fairly just a few diversely owned and based manufacturers which have risen in recognition. So which manufacturers are profitable at reaching shoppers by way of influencer advertising on social media?
Beneath is a listing of among the Asian American and Pacific Islander (AAPI) owned and based magnificence manufacturers which have earned the very best Model Vitality Rating (VIT) in 2024 up to now (Jan via April).
Prime AAPI Owned and Based Magnificence Manufacturers by VIT
- One Dimension Magnificence: 84.7K VIT
- Glow Recipe: 82.9K VIT
- Laneige: 80.4K VIT
- Patrick Ta: 66.8K VIT
- Tower 28: 53.5K VIT
- Tatcha: 33.2K VIT
- Youthforia: 11.8K VIT
- Apres Nails: 11.1K VIT
- Dr. Jart: 10.6K VIT
- Cocokind: 8.8K VIT
- Tula: 7.6K VIT
- Innisfree: 6.9K VIT
- Phlur: 6.8K VIT
- Stay Tinted: 5.6K VIT
- Hero Cosmetics: 5.5K VIT
The Methodology for Discovering Prime AAPI Owned and Based Magnificence Manufacturers in Influencer Advertising and marketing
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with probably the most advanced packages, but nimble sufficient for small groups that have to do all of it. For the aim of this examine, we analyzed influencers in the USA who produced content material mentioning one of many 2,903 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2024 – April 2024.
What’s Traackr’s Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, bearing in mind visibility, affect, and model belief. You possibly can find out how VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT supplies a single metric for achievement that can be utilized to benchmark and monitor tendencies.
Clear. The VIT methodology is simple to grasp and extremely actionable in uncovering the place to take a position to drive affect.
Significant. VIT relies on identified model levers and has been optimized by means of machine studying to correlate with enterprise metrics on the model stage. You possibly can be taught extra about VIT right here.
