The QRCA is bringing Latin America to you! The primary ever QRCA LATAM digital convention Unlocking Qualitative Analysis Insights in Latin America is going down on September twenty eighth. For researchers and types, it means a possibility to immerse themselves on the earth of qualitative analysis in Latin America (LATAM) with seasoned professionals from various nations.
At this digital convention, our presenters will share finest practices, how you can navigate the cultural nuances of this rising area, discover multicultural challenges, in addition to share how you can keep forward of the newest tendencies and the usage of AI in multicultural analysis. QRCA occasions are identified for constructing communities, having interactive periods, and sharing experience with the analysis neighborhood, this will even be a superb strategy to join with business consultants, alternate experiences, and achieve helpful data!
Open to members and non-members of QRCA, this occasion is a must-attend for professionals and businesses within the area, whether or not already working in Latin America (together with Brazil) or concerned with qualitative analysis within the area.
“QRCA is a worldwide community of qualitative analysis professionals, together with market analysis, UX, CX, sociologists, ethnographers, linguists, social media and different qualitative consultants, and the useful resource for elevating qualitative analysis experience in any respect ranges, the place members community and share finest practices, tendencies and know-how, and make the most of distinctive academic content material.”
There are a number of causes to attend these occasions, nonetheless, listed below are the highest three:
First, higher perceive QRCA, and the way QRCA may also help elevate qualitative analysis experience in any respect ranges
Attendees will be taught in regards to the QRCA journey, and the way we obtained to be a number one group within the qualitative world and the way QRCA may also help your small business.
Second, be taught from consultants
This digital convention is happy to have presenters representing Mexico, Brazil, Colombia, Argentina, Spain and the U.S. Beneath is an summary of the periods, some described by the audio system.
Dr. Guido Lara will discuss Current and Way forward for Qualitative Analysis
As researchers we all know the significance of understanding the social interplay when analyzing and deciphering language. Nevertheless, additionally it is necessary to develop abilities that incorporate ethnography, dialog evaluation, and semiotics. This session will concentrate on a number of the new challenges based mostly on synthetic intelligence with regards to language.
Leandro Izquierdo will current How are we as Latin Individuals?
His presentation is predicated on “a research to know the opinions and views that Latin Individuals could have relating to totally different conditions, delving into their mind-set, attitudes, and normal way of life.” His presentation might be based mostly on a research with members in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru and the way the priorities and behaviors of Latinos have modified after the pandemic. The outcomes about perceptions associated to the long run, position of manufacturers and extra, present alternatives for deeper conversations.
Olivia Tykocki will share about The Language of Variety in Latin America
Based mostly on qualitative research carried out by Sago in Latin America, this presentation will concentrate on methods to achieve new markets in Latin America (excluding Brazil), the significance of understanding the native cultures in acquiring genuine insights, challenges encountered when working in multicultural markets, the significance of communication, and way more.
Jaime Solorzano will share his experience about Gen Alpha Insights – Synthetic Intelligence Bulletin Board; LATAM & Spain
The Technology Alpha continues to develop considerably, representing about “11 % of the worldwide workforce”. This presentation might be based mostly on a qualitative/quantitative research carried out in Mexico, Colombia, Argentina, Brazil, and Spain. A few of the focus might be on Gen Alpha’s way of life, pursuits, values reminiscent of household, buddies, research, faith and spirituality, know-how, and buying behaviors. This Case Research is predicated on an modern strategy “utilizing on-line bulletin board with some moderation assisted by robots and complementary evaluation based mostly on synthetic intelligence.”
Graziela Rodrigues and Pedro de Araujo Carrança will current Papo reto’ (straight speak): Peculiarities of Qualitative Analysis in Brazil – Cultural Nuances
It’s essential to know the nation’s cultural and language nuances. One thing that should be thought-about in Brazil is the verbal cultural custom, and its impression on how we get hold of insights and the way we use it to speak. “Brazil is likely one of the greatest customers of instruments reminiscent of tales and reels, along with having a big presence on TikTok. This context implies a naturalness to share info, current methods of life and report experiences in a really vivid and non-invasive manner, one of the best mixture for many who must grow to be acquainted with a sure tradition.” The presenters will even share some myths related to Brazilians with regards to tradition, language and the way these affect buying behaviors.
Sidi Lemine will share about Utilizing Emotion Recognition AI to Assist Multicultural
Like many people know AI is right here to remain, however do we all know its impression on multicultural analysis?
This session will discover how you can let go of bias in multi-market analysis, in addition to potential threats and how you can higher deal with translation, moderation, and evaluation in a multicultural market, in an genuine manner by eradicating bias, and extra, “which suggests the right dealing with of knowledge construction in preparation for AI evaluation and the right collection of instruments is paramount.”
Daniel Berkal will current about Using AI for Quallies: Sensible Suggestions Past the Hype
This session will share real-world strategies for leveraging AI designing a proposal, creating brainstorming periods, gathering information, in addition to analyzing it. “Uncover helpful insights and find out how AI can drive innovation, streamline processes, and overcome moral challenges. Have interaction in discussions and achieve actionable takeaways to include AI in your qualitative analysis practices.”
Third, a highlight in Latin America
Spanish is thought to be the second most native language spoken on the earth. With a highlight in Latin America, this convention will share sensible strategies on how you can navigate challenges, cultural nuances, the newest tendencies, and the impression of AI in multicultural analysis with a spotlight in not solely Spanish talking nations but additionally in Brazil, a rising market analysis area.
The QRCA LATAM occasion will happen on September twenty eighth from 10AM – 2PM CDT (Chicago/Bogota), 9 AM – 1 PM Mexico Metropolis, 12 PM – 4 PM São Paulo time.
For extra detailed info on any of the periods and to be taught extra in regards to the audio system please go to the registration web page with convention info in English, Spanish or Portuguese by merely scanning the QR code to register. Stay interpretation in English, Spanish, and/or Portuguese might be supplied throughout every session.
