Have you ever ever needed to grow to be a TikTok influencer? You’re not alone. A few of TikTok’s prime influencers make hundreds of {dollars} day by day with sponsored posts and featured content material. To not point out, they’re inspiring your entire social media platform’s neighborhood with their creativity.
What’s the quickest strategy to grow to be an influencer? Be taught from the professionals!
We’ve compiled a listing of the highest TikTok influencers in 2023, so you will get an concept of who’s making waves on TikTok and easy methods to begin your influencer advertising program.
Bonus: Get a free TikTok Progress Guidelines from well-known TikTok creator Tiffy Chen that reveals you easy methods to achieve 1.6 million followers with solely 3 studio lights and iMovie.
What’s a TikTok influencer?
A TikTok influencer is technically outlined as somebody who has 1,000 followers or extra on TikTok. Whereas TikTok influencers have an incredible attain and the potential to grow to be well-known, they’re additionally tasked with creating the sort of content material that resonates with their viewers. Influencers might use sponsored posts, product placement, or different partnerships to make cash on TikTok.
The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, you must have not less than 100,000 followers and 100,000 video views within the final 30 days. This may be an effective way to monetize your TikTok profile and push your TikTok profession ahead.
Prime 10 TikTok influencers in 2023
From vogue and wonder to comedy and music, TikTok is house to an extremely various vary of influencers. Listed here are the highest 10 TikTok influencers in 2023.
1. Charli D’amelio,@charlidamelio (148.7 million)
@charlidamelio @Markell Washington dc @KARA
Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and rapidly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.
However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an authentic present on Hulu, and has even began releasing music.
In 2020, she grew to become the youngest particular person ever to make it onto Fortune’s 40 Below 40 listing. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.
Need to take after Charli? A giant a part of Charli’s attraction is her authenticity. To grow to be a TikTok influencer, you need to even be real and unapologetic about who you might be. Whether or not you’re creating humorous movies or instructing viewers one thing, it’s essential that your content material comes from the center.
2. Bella Poarch, @bellapoarch (92.4 million)
@bellapoarch Swarovski Jewellery makes every part higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #advert
Beforehand touting the quantity three spot on most prime TikTok influencer lists, 25-year-old Bella Poarch has gained large TikTok fame in a comparatively quick time period.
Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which rapidly went viral. This TikTok was the most preferred TikTok in TikTok historical past and gained over 60 million likes.
Apart from lip-syncing, dancing, and exhibiting off her vogue model, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and grow to be one of many prime TikTok influencers to observe.
If you wish to observe in Bella’s footsteps and grow to be a TikTok influencer your self, it’s essential to do not forget that TikTok success doesn’t occur in a single day. It is advisable be affected person and constant together with your TikTok content material and steadily construct up an viewers. Discover a area of interest you could deal with or mix completely different matters, equivalent to vogue and gaming, to create distinctive TikTok content material.
Moreover, use the TikTok algorithm to your benefit by researching the most well-liked hashtags and developments as a way to get extra views and followers.
3. Addison Rae Easterling,@addisonre (88.7 million)
@addisonre Dc @Spencer Wattenberg
No TikTok prime influencer listing could be full with out mentioning Addison Rae Easterling. Coming to you all the best way from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Instances.
Addison has amassed a large TikTok following because of her lip-syncing movies and dancing strikes. She even created a TikTok dancing group referred to as The Hype Home, which options TikTok stars like Charlie D’Amelio and Chase Hudson.
Her TikTok success even led to signing with expertise company WME, a number of sponsored publish offers with American Eagle, making a podcast (That Was Enjoyable? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her one in all TikTok’s prime influencers in August 2020.
The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star publish ceaselessly, however she can also be energetic all throughout TikTok, together with TikTok Challenges and TikTok Reside. She is consistently creating new content material, giving her followers one thing to stay up for each time they open the app.
4. Zach King,@zachking (70.9 million)
@zachking Mad respect for anybody that may be a avenue performer
Are you sufficiently old to recollect Vine? Effectively, when you do, then you understand Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many prime TikTok influencers, Zach is an professional at creating illusions and mesmerizing movies via enhancing.
Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach all the time finds methods to shock and captivate his viewers. With over 70 million followers, Zach is constantly employed by manufacturers to create content material for advertising campaigns.
What are you able to be taught from Zach? Effectively, for starters, you possibly can attempt experimenting with TikTok results and filters to create attention-grabbing edits. You must also consider inventive methods to interact your viewers, in addition to contemplate growing a signature model to make your TikTok movies stand out.
5. Dixie D’amelio, @dixiedamelio (57.5 million)
@dixiedamelio ❤️ @Sabrina Carpenter
Prime TikTok influencer Dixie D’amelio has a reputation you in all probability acknowledge. Why? Effectively, she’s the #1 TikTok influencer Charli D’amelio’s sister, after all.
However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and one in all TikTok’s prime influencers herself, receiving sponsorship offers from prime manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Comfortable,” in June 2020 and appeared on the TV sequence Attaway Normal–proving she will do all of it.
Dixie can also be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s day by day lives.
For those who’re seeking to observe in Dixie’s footsteps and grow to be a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, might be a vital a part of changing into a long-lasting TikTok influencer.
6. Jason Derulo,@jasonderulo (56.6 million)
@jasonderulo Ppl get us combined up on a regular basis @joshvfx
♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux
Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*
Singer, songwriter, and dance machine, Jason Derulo has grow to be a TikTok celebrity. Together with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.
If you wish to be a TikTok influencer like Jason Derulo, it’s essential to search out what makes you distinctive and deal with that. Collaborate with different TikTok stars, and all the time bear in mind to publish content material that’s entertaining and fascinating.
7. Spencer Polanco Knight,@spencerx (55.3 million)
@spencerx Hiya, Georgie 🗣🤡👋🏼
Self-proclaimed “mouth music man” Spencer Polanco Knight is one in all TikTok’s prime influencers. Born in New York Metropolis, Spencer X has received the hearts of TikTok customers world wide together with his free-flowing beatboxing and musical tracks.
His TikTok account, which presently has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one during which he beatboxes 14 completely different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.
Spencer X’s success on TikTok is basically attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger neighborhood by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes in style TikTok developments. This has helped Spencer X to grow to be one of many prime TikTok influencers, gaining recognition from Forbes,Insider, and extra.
8. Loren Grey,@lorengray (54.5 million)
@lorengray im normally the issue
Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on Musical.ly earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers at the moment.
Loren is extensively identified for her inventive content material that includes lip-sync and authentic songs. In 2021, she signed a take care of Virgin Data and has launched ten singles since then. As a result of her TikTok fame, Loren has been capable of land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&all the time.
Loren is an effective instance of what occurs if you get in early and don’t quit. She’s constructed a formidable profession and fan base with TikTok as her essential platform.
9. Michael Je,@justmaiko (52.3 million)
@justmaiko convey it over to my place.. dc me(:
Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is greatest identified for his dancing movies and tutorials that function him executing sophisticated strikes with ease. He has partnered with numerous different dancers, personalities, and social media influencers, equivalent to Jason Derulo, Crissa Jackson, and Mikeila J.
As knowledgeable TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally an enormous household man, and frequently options his two youthful brothers in his movies–that are extremely cute, let’s be trustworthy.
Michael combines his innate dancing expertise together with his humorousness and household values to create content material that TikTok followers love.
10. Riyaz Aly,@riyaz.14 (45.4 million)
@riyaz.14 Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123
♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤
The youngest TikTok influencer on this listing is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned a large TikTok fanbase of over 45 million followers because of his Bollywood-style lip-syncing and dance movies.
Riyaz has gained movie star standing in his house nation of India, because of the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”
Riyaz is a good instance of how discovering a distinct segment and staying in keeping with TikTok can assist you construct a following, even if you’re solely 16!
How one can grow to be a TikTok influencer
Whereas these listed above are TikTok stars, anybody can grow to be a TikTok influencer with the appropriate technique, a bit further free time, and a little bit of creativity. Listed here are some suggestions that will help you get began as a TikTok influencer.
Discover your area of interest
TikTok is stuffed with content material, and it may be exhausting to face out from the gang in case your movies aren’t distinctive. Discovering an space you possibly can focus on will make it simpler for folks to acknowledge and observe your TikTok channel.
Similar to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you will discover an space to focus on and make it yours. TikTok influencers are most profitable once they have a distinct segment they’ll deal with and construct their followers round.
@nilered Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered
Know your goal market
That is advertising 101. If you understand precisely who your viewers is, you’ll don’t have any drawback creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching developments associated to your area of interest. Realizing what works greatest for TikTok and tailoring your content material to these developments can assist you develop your viewers and improve engagement charges.
@unreal_keanu Select your fav Keanu #keanureeves #neo #constantine
Submit constantly
If TikTok customers need to keep related, they should publish frequently and sometimes. In reality, knowledge reveals that TikTok influencers ought to purpose to publish one to 4 instances per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it provides your followers one thing to stay up for.
@brentrivera For this reason i hate clowns😂 @merrickhanna
Get stylish
Tendencies are to TikTok as hashtags are to Twitter. TikTok influencers must know what’s trending on the platform and when it’s time to leap on the bandwagon.
TikTok developments typically are available waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are capable of attain new audiences.
@jamescharles crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings
Be relatable
Whereas TikTok is all about being inventive and having enjoyable, TikTok influencers additionally must preserve it actual.
Charli D’amelio is a good instance of this truth, along with her signature TikTok dance movies and confessional model. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok developments, permitting her to stay one of many prime TikTok influencers.
Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to purpose to create content material that’s relatable and emotionally partaking. This can show you how to to construct a loyal viewers, who might be extra more likely to tune in on your content material every single day somewhat than simply if you publish a couple of trending subject.
@charlidamelio that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8
FAQs about TikTok influencers
Who’s the most well-liked TikTok influencer?
The preferred TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embrace Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).
Are TikTok influencers paid?
Sure, TikTok influencers are paid–and effectively. A few of the hottest TikTok influencers earn greater than $20,000 per publish. Influencers can earn cash in a variety of methods, from sponsored posts to TikTok’s Creator Fund.
In an effort to make cash instantly from the app, TikTok influencers should have not less than 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Be taught extra about how a lot influencers are paid on the Hootsuite weblog.
How do you get to be a TikTok influencer?
To grow to be a TikTok influencer your self, you must create the kind of content material that resonates with TikTok’s viewers. TikTok customers desire content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will normally carry out higher than longer-form vlogs. Add your movies to TikTok frequently and use trending hashtags and matters to assist improve their attain.
When you achieve traction, you possibly can accomplice with different TikTok influencers in comparable fields. Or, attempt to get featured on TikTok’s curated For You web page. This can assist develop your fan base and make it simpler for manufacturers to search out you.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the most effective instances, have interaction your viewers, and measure efficiency — all from one easy-to-use dashboard. Strive it free at the moment.
Develop on TikTok quicker with Hootsuite
Schedule posts, be taught from analytics, and reply to feedback multi function place.
