PrestaShop vs WooCommerce | Comparability

Selecting an ecommerce platform doesn’t imply having to be married for all times to that platform. You’ll be able to at all times migrate your contents to a different platform, though generally a brand new integration is a sluggish, tedious course of, particularly when you have a giant product catalog. That’s why it’s finest to decide on correctly from the start, basing your selection in your present enterprise scenario.

PrestaShop and WooCommerce are two of the platforms that you simply’ve in all probability heard talked about most. They’re very straightforward to make use of and scalable. These two platforms have been designed for retailers which can be simply starting to promote just a few merchandise, in addition to for companies whose product catalog grows 12 months after 12 months.

Let’s get one factor straight from the start: one will not be higher than the opposite in absolute phrases. Every candidate has its professionals and cons. Let’s check out every little thing to be able to see for your self.

WooCommerce is, in reality, a plugin for WordPress. Which means that the set up course of is sort of instantaneous, and it is vitally straightforward to develop if you have already got an internet site or account arrange with WordPress.

You don’t want any technical data nor do it’s a must to create a template on your web site from scratch; as a substitute, you’ll be able to select from the numerous preconfigured skilled designs (there are some which can be extra easy and others which can be extra full, relying on whether or not they’re free or paid).

→ Start originally: plugins to create a list with WordPress

WooCommerce additionally contains web optimization evaluation capabilities, which makes it straightforward so that you can place and enhance your web site’s textual content with common critiques. And, to high all of it off, because it integrates with WordPress, you’ll be able to tie your on-line store into your weblog and strengthen your advertising and marketing technique.

Whereas it’s a youthful CMS (it got here to be in 2011), WooCommerce has grown to be amongst probably the most downloaded CMS options on the planet. That may solely convey good issues: a bigger assist group and higher growth of complementary plugins (though these are usually paid).

→ Uncover the Gross sales Layer connector for WooCommerce and at all times maintain your store updated

PrestaShop, alternatively, is an open supply CMS, making it extraordinarily versatile and really straightforward to put in. The one draw back is that you’ll want extra data or a specialised workforce to get probably the most out of it.

Its administration panel (the place you’ll be able to handle your store) is extra complicated than WooCommerce’s panel, nevertheless it contains many helpful ecommerce options — from inventory administration and invoicing to making use of reductions to merchandise, time intervals, and/or areas.

PrestaShop additionally presents all kinds of themes on your web site: free modules, web optimization evaluation options by web page, and the potential for serving up totally different variations of your web site in numerous languages (that’s solely a paid choice in WooCommerce).

→ We’ve got it too: the Gross sales Layer connector to load your merchandise in PrestaShop

WooCommerce permits for funds by PayPal and Stripe, in addition to financial institution switch and COD. However, to make use of PayPal in PrestaShop, you’ll have so as to add an extra module.

Take a very good take a look at the cost gateways allowed free of charge by every platform earlier than deciding on one in order to keep away from unexpected prices down the street.

→ In depth: all the professionals and cons of WooCommerce for sellers

Having mentioned that, watch out of selecting a template design just for its originality and look. Many don’t adapt to WooCommerce effectively or are usually not intuitive for the customer and so they’ll find yourself making extra folks go away your store, which implies that you’ll lose prospects.

It’s vital to decide on an internet site design that follows the everyday pointers for a web-based store, during which the consumer can simply discover what she or he is on the lookout for.

For different issues associated with the web store’s administration and orders, you’ll want extra modules in WooCommerce; for instance, to customise shipments and costs relying on totally different standards (weight, dimension, province being shipped to, and many others.). In distinction, PrestaShop already contains a number of these options by default.

→ When you’re leaning in direction of PrestaShop: important modules on your on-line store

Sure, you’ll be able to select from many different well-known ecommerce platforms comparable to Shopify, Joomla, Drupal, and Magento. The selection is determined by the dimensions of your catalog, the sort and complexity of the options that you simply want, and your price range.

For instance, Magento has one of many largest communities and the longest monitor file with medium- and large-sized corporations; nonetheless, its prices are excessive and it requires extra specialised technical upkeep. Shopify has turn into the popular platform to create on-line outlets on account of the COVID-19 disaster due to its ease of use and nice number of plugins.

Any selection is an efficient one when you have software program that centralizes your product info administration. Modifying mentioned info, updating it, and sending it to your ecommerce platform will likely be quick and straightforward with a PIM answer like Gross sales Layer, which you’ll be able to strive free of charge for 30 days.

It doesn’t matter what selection you make, we adapt to you: we have now connectors for all the primary ecommerce platforms, together with WooCommerce, WordPress, and PrestaShop.