We’ve been helping a big ecommerce shopper with migrating to Google Analytics 4 from Common Analytics and bettering their marketing campaign attribution to make sure they’ve correct reporting on every of the mediums and channels they’re placing to make use of, together with influencers. The perfect technique of doing that is to make sure each distributed hyperlink to their on-line retailer has a UTM querystring appended to it for Google Analytics to seize the marketing campaign info related to the go to.
I constructed a pleasant UTM Querystring app to do that on Martech Zone, but it surely doesn’t retailer any data… which your crew could need to. So, for corporations who want to set up higher and standardize their Google Analytics Campaigns, I created a Google Sheet the place they might log all of their campaigns and make sure the info handed of their UTM Querystring is standardized. Right here’s a rundown of the options:
- Marketing campaign Date – In the event you double-click, you’ll get a pleasant calendar pop-up that will help you with the date.
- Vacation spot URL – A subject to enter the vacation spot URL. You’ll be able to also have a querystring in it and the output will incorporate any of these parameters.
- Marketing campaign Title – The marketing campaign identify you need to be handed to Google Analytics.
- Marketing campaign Medium – A dropdown to pick your medium. This references the My Mediums tab under, so you’ll be able to add, delete, or enter the dropdown as you’d like. The present checklist is the usual channels at present listed in Google Analytics 4.
- Marketing campaign Supply – A dropdown to pick the platform you’re sending from. After all, you possibly can additionally replace this checklist utilizing the My Sources tab sheet.
- Marketing campaign Time period – A dropdown to pick the aim of your marketing campaign. After all, you possibly can additionally replace this checklist utilizing the My Phrases tab sheet.
- Marketing campaign Content material – A subject to enter the content material or supply of your marketing campaign.
Remember that many corporations standardize using these parameters otherwise. That’s why I’ve the referenced tab the place you’ll be able to enter no matter info you need.
The output Marketing campaign URL is correctly formatted, trims any pointless area off every parameter, adjusts all of the entries to lowercase, and correctly encodes the parameters to be used in a URL.
Reasonably than make an infinite system for the output URL, you’ll discover that I’ve some hidden columns that show every variable, after which the system concatenates all of the fields. I did this simply to make it simpler to troubleshoot and for customers who aren’t as savvy with formulation to have the ability to see the way it was constructed.
Be at liberty to repeat this Google Sheet to your individual account in your personal use. Simply choose File > Make a Copy and you may copy this to your individual Google Workspace occasion.
In the event you want to obtain and work with the file regionally in Excel, concentrate on one limitation: it would solely work offline on Microsoft Workplace for Home windows. Excel for Mac doesn’t acknowledge the =ENCODEURL() operate in Excel, so the system will produce an error. That is true of Office365 on-line as nicely. Fairly loopy that Microsoft hasn’t acquired that purposeful at this level!
I hope you take pleasure in this freebie! I assumed it’d are available in helpful to our viewers.
