Studying Time: 4 minutes
Private Identifiable Info (PII) helps manufacturers determine particular people and distinguish them from others. PII is exclusive to every buyer and accommodates very important info reminiscent of their telephone quantity, electronic mail ID, social safety particulars, bank card quantity, and extra.
Knowledge safety rules like GDPR require manufacturers to maintain PII information confidential to guard buyer identities. In keeping with the Federal Commerce Fee, imposter fraud is the second commonest sort of fraud that might result in monetary losses for patrons.
Manufacturers have to be vigilant about defending and utilizing buyer information. They have to be cautious about storing, processing, and managing information factors to fulfill authorized necessities. Failure to adjust to PII safety and privateness might entice costly lawsuits, injury status, and lose prospects.
On the identical time, PII can also be helpful info that may make your communication extra customized and efficient. However the place do you draw the road between seen PII and guarded PII? Would it not assist for those who might create campaigns with out exposing PII to unauthorized members?
Introducing Our Newest Characteristic: PII Masking
PII Masking allows you to mark any buyer or occasion attribute as PII. Marked attributes are usually not seen or downloadable for unauthorized members.
PII Masking permits approved members to have visibility to the masked PII attribute. Unauthorized members see a masked view that tells them PII is on the market however not seen.
Admins can outline buyer and occasion attributes as PII and prohibit entry to unauthorized viewers, together with the MoEngage crew.
Why did we construct PII Masking?
At MoEngage, we’re all the time striving to place the client first in all the things we do. With this purpose, we spoke to prospects to know the sorts of challenges they have been dealing with, reminiscent of:
We’ve constructed the PII Masking characteristic to assist manufacturers resolve these points and preserve buyer information privateness whereas partaking them by way of customized campaigns.
When Ought to You Use PII Masking?
PII Masking advantages strictly regulated industries like banking, insurance coverage, and healthcare. Let’s take an instance of a relationship or product supervisor who might wish to ship a welcome textual content to their buyer.
In a typical state of affairs, they’ll log in to the MoEngage platform and add particulars like a buyer’s account quantity, telephone quantity, social safety quantity, and so on. This might expose the client’s particulars to vulnerabilities, resulting in extreme offenses like id theft and monetary fraud.
With PII masking, the connection or product supervisor can mark delicate info as PII. This information will routinely be marked as personal and gained’t be seen to unauthorized crew members, who can see {that a} datapoint exists however can’t view it.
This permits manufacturers to interact with prospects with out worrying about information breaches. The advantages of PII masking are industry-agnostic, and this characteristic can be utilized by:
- Banking and Fintech corporations: BFSI manufacturers all the time have entry to delicate buyer info reminiscent of checking account numbers, transaction historical past, or credit score rating, which have to be hidden until required.
- Healthcare: Healthcare and well being tech manufacturers preserve data of a buyer’s listing of medical diseases or remedies, medicine, and psychological well being standing. Such delicate info wants the best ranges of safety.
- Media and Leisure: Music and video streaming apps can use this characteristic to masks cellular numbers and supply entry to particular groups like buyer care and advertising, who require it to interact with prospects.
- Retail and E-commerce: Retail and E-commerce manufacturers can use this characteristic to masks buyer handle particulars and supply entry solely to supply and buyer care groups.
- Ed-tech: Ed-tech manufacturers take care of quite a lot of delicate info, particularly when the viewers consists of minors. Manufacturers can use the PII masking characteristic to maintain a minor’s info hidden and protected against misuse.
Each {industry} that shops delicate info reminiscent of passport numbers or different identification numbers and quasi-identifiers or pseudo-identifiers reminiscent of gender and postal code will profit from this characteristic.
Getting Began with PII Masking
This characteristic is on the market for all prospects globally. Should you’re an current buyer, attain out to your favourite MoEngage Buyer Success crew member. Should you’re new to MoEngage and wish to use the PII masking characteristic, drop an electronic mail to [email protected] or get in contact.
