Premier League’s New Official Accomplice

March 22, 2025

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Puma, the famend German sportswear and footwear model, has entered into an official partnership with the Premier League, taking on from Nike in a number of pivotal roles inside the world’s most-watched soccer league.

In an announcement, Puma outlined that the settlement aligns with its strategic targets to raise the model’s stature and improve its credibility within the realm of sports activities efficiency.

This groundbreaking partnership will designate Puma because the Premier League’s official ball provider, chargeable for offering match balls for all league video games beginning with the 2025/26 season in August.

As a part of this partnership, Puma will collaborate with the Premier League on varied initiatives, starting from community-focused soccer applications aimed toward creating grassroots expertise to impactful advertising and marketing campaigns and occasions, together with the Premier League Summer season Sequence, set to happen in america this July.

Puma CEO Arne Freundt acknowledged that the partnership with the Premier League, the world’s most-watched soccer league, represents a major milestone within the firm’s technique to elevate its model.

Freundt expressed enthusiasm about showcasing Puma’s efficiency know-how on the coronary heart of the sport and fascinating with the league’s international fanbase. He emphasised that, with Puma’s ball taking centre stage in each match of this extraordinary league, the corporate goals to create unforgettable experiences for each gamers and followers worldwide.

Previous to Puma, the official Premier League match ball provider was held by its American competitor, Nike.

Puma has firmly established its presence within the Premier League by way of its official partnership with Manchester Metropolis, the league’s reigning champions. Regardless of this outstanding collaboration, the corporate finds itself positioned in fifth place within the standings, trailing behind the present league leaders, Liverpool.

Moreover, Puma boasts a powerful roster of Premier League stars, together with Jack Grealish from Manchester Metropolis, Kai Havertz of Arsenal, James Maddison representing Tottenham Hotspur, Harry Maguire from Manchester United, Jordan Pickford of Everton, and Marc Cucurella from Chelsea. Moreover, Puma’s FG soccer boot, that includes the distinctive Formstrip design, famously worn by the legendary Diego Maradona, is extensively considered one among historical past’s most iconic soccer boots.

Richard Masters, Chief Govt of the Premier League, expressed his pleasure in welcoming Puma because the league’s official ball provider. He highlighted Puma’s longstanding legacy in soccer and conveyed anticipation for introducing the brand new ball throughout all matches beginning this summer time.

Masters emphasised that Puma’s international affect and dedication to excellence resonate with the Premier League’s values. He expressed enthusiasm about collaborating on varied initiatives aimed toward advancing impactful neighborhood work and provoking followers throughout the globe.

Established in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma operates in over 120 international locations worldwide. The corporate generates almost €9 billion in annual income and employs roughly 20,000 people.

This partnership marks an thrilling new chapter for Puma and the Premier League, bringing modern alternatives to the soccer world. Because the league continues to captivate audiences globally, Puma’s contributions promise to counterpoint the sport, creating unforgettable moments for gamers and followers alike. The journey begins this summer time!