Cheil has received the worldwide media efficiency account for Collinson’s Precedence Cross, described because the world’s unique and main airport experiences programme.
Collinson works with main cost networks, over 1,400 banks, 90 airways and 20 resort teams on airport experiences, loyalty and buyer engagement and insurance coverage.
Additionally in media, Brainlabs has received Estee Lauder’s UK and Eire enterprise from long-serving incumbent Manning Gottlieb OMD. Estee Lauder’s manufacturers embody Clinique, Mac and La Mer.
Collinson world advertising and marketing and model director Helen Wynne says: “We had been searching for one world company that might ship on executing a singular world imaginative and prescient however with native execution, and we imagine we’ve discovered the best associate in Cheil.
“They demonstrated their strategic method to efficiency media and know-how with out compromising on good fundamentals, and we had been impressed with their management and authenticity all through the method.
“Set in opposition to the macro backdrop of the restoration of enterprise and leisure journey to pre-pandemic ranges, we’re wanting ahead to maximising the chance to cement our place because the main airport experiences programme globally.”
Estee Lauder UK and Eire president Sue Fox says: “I wish to personally thank MG OMD for his or her profitable collaboration and partnership over time. My workforce and I are very a lot wanting ahead to working with Brainlabs on our UK and Eire media planning and shopping for account.”
Brainlabs world CEO Daniel Gilbert says: “That is an extremely proud second for Brainlabs. The Estée Lauder Corporations UK & Eire is synonymous with status magnificence and transformative merchandise and we’re excited to work collectively to additional revolutionise their communications with each new and present customers, through our digital-first and data-led method.”
