We all know how busy individuals are – particularly after they’re strolling within the door and searching by way of their mail. Even when individuals are keen on a chunk of unsolicited mail, they normally set it apart and intend to get again to it in some unspecified time in the future. However earlier than they comprehend it, an excessive amount of time has passed by. The provide expired or the occasion ended, and so they missed it.
As founding father of Gunderson Direct, I’ve led unsolicited mail campaigns for dozens of high manufacturers, together with AAA, Adobe, PayPal, Sq., and ZipRecruiter. Like all direct-response entrepreneurs, I wished a higher approach to keep top-of-mind with shoppers and inspire them to take motion.
Historically, on any direct response channel, you’re getting consciousness with all of these advertising ways, however there’s been no manner truly to work together with the buyer after they see that advert. PostReminder is a game-changer for direct response advertising. That’s as a result of this is a chance to have interaction shoppers when it issues, which is when that sale, provide, film, or different occasion truly occurs.
I had an concept throughout the pandemic: What when you may set a reminder for a suggestion or occasion? As quickly as you bought a chunk of mail or noticed an advert, you may opt-in to get texts and even a calendar invite. The thought appeared easy: Empower shoppers to take motion on their very own schedule.
The timing for the concept was proper, too. As QR codes lastly grew to become mainstream, manufacturers may direct shoppers to join reminders on each advertising platform: unsolicited mail, OOH, DRTV, POS, posters, print adverts, e mail, and internet pages. So we launched PostReminder.
PostReminder
PostReminder is the direct response platform that revolutionizes how manufacturers join with shoppers when timing issues. By means of radically intuitive design, PostReminder combines QR code expertise with textual content messaging and calendar invitations to remind prospects of upcoming gross sales and occasions.
Preferrred for omnichannel advertising campaigns, PostReminder’s enhanced QR code can seem in unsolicited mail, OOH, DRTV, POS, posters, print adverts, e mail, internet pages, and touchdown pages. Attribution can also be easy to trace and out there in real-time for entrepreneurs.
How PostReminder Works
With PostReminder’s easy marketing campaign set-up, it’s straightforward so as to add to your present advertising. Plus, real-time measures of key efficiency metrics make attribution a breeze. You’ll have the ability to monitor:
- Media attribution by channel
- Variety of QR scans
- Scan dates
- Variety of reminders set
- Scan areas
- Gadget sort
This is a chance to have interaction shoppers when it issues, which is when that sale, provide, film, or different occasion truly occurs.
PostReminder has countless prospects for manufacturers in retail, leisure, automotive, schooling, monetary companies, healthcare, insurance coverage, actual property, journey, and utilities.
