Males account for eight out of ten street deaths in France, primarily due to poisonous masculinity behind the wheel, in line with this marketing campaign by the French street security authority.
In a bid to not stigmatise males, the movie urges them to withstand the societal strain to take dangers, drive quick and dominate the street. There’s not a automobile in sight — as an alternative we see new dads telling their sons that they don’t have to adapt to stereotypes. One says to his child that he may be “a delicate man, a person who cries, a person who is aware of the best way to present emotion.”
Florence Guillaume, head of the protection company, stated: “We aren’t out to generalise or stigmatise. We will’t go away this actuality on the roadside. It’s pressing to liberate males from the social expectation that incites them to affiliate virility with risk-taking.”
Sociologist Alain Mergier, who did a research of masculinity and driving for the marketing campaign, stated: “It’s hanging how sure stereotypes are persistently handed from father to son, together with the automobile as a symbolic object of masculinity, male id and virility. This isn’t given a lot thought and but we will see the far-reaching impression on accidents.”
In France, 78% of these killed in street accidents final yr in have been males, rising to 88% for 18-24 yr olds. Males accounted for 93% of drunk drivers and 84% of accidents have been brought on by males.
