In honor of reaching the milestone of $100 million in lifetime gross sales, Pink Aspen launched a week-long philanthropic initiative devoted to spreading consciousness and training about sexual assault and home violence.
“Once we began Pink Aspen, our mission–earlier than we even had a product–was to encourage girls,” mentioned Genie Reese, Pink Aspen Chief Technique Officer and Co-Founder. “Alternatives like this week to provide again, help girls in want, and unfold consciousness of sexual and home violence aligns with that mission.”
The initiative included a social media and weblog marketing campaign in addition to a $10,000 donation to the Nationwide Home Violence Hotline and a product donation price $6,500 to the native Boise Ladies’s and Kids’s Alliance.
“Pink Aspen has grown tremendously in simply over 5 years, and our favourite strategy to acknowledge such occasions is by uplifting and supporting the lives of ladies,” mentioned Jesse McKinney, Pink Aspen Chief Govt Officer and Co-Founder.
