Companies don’t all the time welcome staff’ urge to innovate—or at the least Pilsner Urqell doesn’t relating to “bettering” its recipe.
The Czech beer model has launched a marketing campaign to advertise its new inventive platform “Keepers of the Craft,” created by VCCP Prague. Its goal is to focus on Pilsner Urquell and its brewmasters’ dedication to the craft.
Owned by Asahi, Pilsner Urquell claims to be the world’s first pilsner from Plzen, Czech Republic, which continues to be made in the identical method, identical place and with the identical native substances since its creation in 1842.
Titled “Style Price Defending. No Matter What,” the 65-second movie sees one worker seizing his Jerry Maguire second, printing out his memo and strolling courageously via the brewery to an workplace and asking a pair of executives the place he can put his suggestion for bettering the beer’s recipe.
The response is something however obscure, as the unique pilsner lager underlines its dedication to remaining true to its authentic style.
It was directed by duo Wolfberg with manufacturing from Boogie Movies. A 30-second edit may also be produced.
CREDITS
Shopper: Asahi
Model: Pilsner Urquell
Challenge: Keepers of the Craft
Director: Wolfberg
Director of images: Jan Velicky
Manufacturing designer: Henrich Boraros
Casting director: Margareta Abena, Forged Me
Editor: Filip Malasek
Music: Ivan Zacharias
Manufacturing: Boogie Movies
Government producer: Jan Hrubec, Michal Cejnar
Producers: Eva Dvorakova Perez, Lukas Karvanek
PM: Betka Noll VCCP
Dejan Stajnberger
Marek Farkas
Miguel Molina
Aneta Zahorikova
John Daczicky
