Manufacturers are more and more turning to AI-based instruments to streamline their content material creation course of. Nevertheless, many instruments are failing to ship distinctive, on-brand content material that successfully drives marketing campaign outcomes. Phrasee‘s AI-powered platform generates the best-performing content material at scale and with enterprise-grade controls throughout digital channels.
Phrasee believes in a future the place enterprise entrepreneurs drive unprecedented outcomes utilizing AI. It’s the one platform that creates, optimizes, and analyzes on-brand advertising and marketing content material in real-time. It drives extra clicks, conversions, and income throughout electronic mail advertising and marketing, push notifications, SMS advertising and marketing, and extra.
Earlier than Phrasee, you needed to depend on human intuition and deceiving cognitive bias. However quick-to-adopt entrepreneurs will come out on prime with the generative AI growth. On common, Phrasee delivers on-brand, AI-optimized messages in 5 seconds – growing content material output by 60x and growing total engagement by a median of 24%.
In a world the place anybody can use AI to generate content material on demand, the problem for enterprise entrepreneurs has shifted to understanding whether or not all of this AI generated content material is definitely good. On this context, good means content material that’s partaking, on model, and performs. If it’s not good content material, then entrepreneurs are lacking the chance to maximise engagement and discover monetization alternatives for his or her model.
Matt Simmonds, Chief Product and Know-how Officer at Phrasee
Phrasee‘s strategy to those challenges is modern. As a substitute of churning out indistinguishable content material like many AI mills, their platform makes use of generative AI to make sure the produced content material is on-brand, protected and performs nicely throughout numerous digital platforms. This implies manufacturers can create partaking content material that resonates with their goal audiences, starting from fascinating emails and weblog posts to descriptive product summaries and social media updates.
Many entrepreneurs may ask: How does Phrasee’s Content material Engine stand other than different generative AI instruments? It seems the reply lies in Phrasee’s distinctive three-tier know-how:
- The Phrasee Content material Engine combines massive language fashions (LLMs) built-in with Phrasee’s proprietary managed pure language technology (NLG). This highly effective mix of applied sciences allows the engine to provide distinctive and brand-aligned content material.
- Phrasee’s Content material Engine additionally options model guardrails, a model management characteristic refined over almost a decade, making certain constant alignment with the model’s voice and message in each content material piece.
- The third distinguishing characteristic is a efficiency prediction know-how educated on billions of information factors. This device predicts the perfect content material, boosting advertising and marketing campaigns’ influence.
With these developments, Phrasee delivers natural-sounding, high-performing AI-generated content material that’s 100% on-brand, setting a brand new trade customary.
Phrasee AI-Powered Copywriting Makes use of
Phrasee’s platform showcases a variety of versatile use circumstances, together with electronic mail advertising and marketing, push and SMS campaigns, net and app content material, and social adverts:
- E-mail – AI-powered copy optimization that will get extra opens, clicks, and conversions. Integrations embrace Salesforce, Braze, MovableInk, Iterable, Sailthru, Adobe, and extra.
- Push and SMS – use AI to generate messages and notifications to get clients’ consideration.
- Social Advertisements – purchase extra clients through AI-generated content material on natural and paid channels.
- Internet and App – use AI to generate and optimize content material throughout key pages and components on the web site and app for max influence.
- Promotional Campaigns – minimize by means of the noise and share AI-generated promotional content material that achieves advertising and marketing objectives.
- Buy Completion – goal clients with AI content material optimization
- Buyer Loyalty – generate and optimize advertising and marketing messages confirmed to carry out and join with clients.
- Buyer Retention – ship higher engagement and reactivate lapsed clients by means of AI-optimized messaging.
AI-Powered Content material Outcomes
With the meal package trade booming up to now few years, House Chef onboarded Phrasee to extend conversions and drive ROI by optimizing language for his or her acquisition and reactivation campaigns. Because of this, Phrasee has repeatedly discovered the successful recipe for patrons. House Chef has seen:
- A 29% common click on charge uplift
- A 21% common open charge uplift
Phrasee permits us to refine our recipe for fulfillment in terms of partaking clients with our content material. We will additionally see the real-time outcomes and tweak our ways primarily based on how our clients are responding.
Lauren MacArtney, Sr. Lifecycle Advertising Supervisor, Reactivation, House Chef
As manufacturers seek for modern methods to attach with their audiences, Phrasee’s upgraded choices present a chance to redefine their content material creation technique. The superior Phrasee Content material Engine assures distinctive, high-performing content material that stands out within the crowded digital panorama whereas making certain security and efficiency. Undoubtedly, Phrasee’s newest innovation may very well be a game-changer in digital advertising and marketing.
