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Pharrell Williams and his trend and life-style model Humanrace have teamed up with Evian to introduce an unique, limited-edition tennis-inspired attire assortment.
This collaboration is launching forward of the US Open tennis match, which begins in New York on August 26. Evian has been the official water sponsor of the occasion for over three many years.
Impressed by Pharrell Williams’ lively life-style and love for tennis, the gender-neutral capsule assortment blends his trend sense with the game’s parts.
As well as, Pharrell Williams emphasised the significance of wellness and water in his collaboration with Evian, stating, “Every bit on this line displays my perception that being nicely is a way of life. Water is the essence of life, and it’s solely pure for Humanrace and Evian to come back collectively. This collaboration celebrates what retains us linked, conscious, and transferring.”
Impressed by sports activities, tech, and utilitarian residing, the Evian x Humanrace by Pharrell Williams capsule assortment launches on August 24. It options items like a cropped quarter zip, swing shorts, a mock-neck, and a drop-shoulder T-shirt. The gathering additionally features a cap and an expandable bag.
Moreover, Edward Robinson, inventive director at Humanrace, defined, “When designing this assortment, we utilized Humanrace’s distinctive perspective to Pharrell’s imaginative playfulness and Evian’s Dwell Younger ethos.”
“Humanrace naturally aligns with sportsmanship, as each emphasise a day by day dedication to well-being and a dedication to excellence. By way of our design, we created a group celebrating the worldwide neighborhood on the crossroads of sport, type, and innovation.”
Moreover, the Humanrace x Evian capsule assortment will launch solely at Humanrace.com on August twenty fourth in restricted portions. New Yorkers may expertise the gathering at a one-day pop-up occasion taking place on the identical day at Gansevoort Plaza.
Leeni Hämäläinen, Advertising Director for Evian in North America, acknowledged, “The collaboration between Evian, Pharrell, and Humanrace encapsulates the spirit of our ‘Dwell Younger’ ethos.”
“Whether or not you’re sporting the tennis-inspired assortment, cheering on the US Open, or having fun with our pure spring water, Evian goals to encourage individuals to embrace pleasure and wellness in each physique and thoughts.”
Lastly, this collaboration between Humanrace and Evian units a brand new commonplace for life-style manufacturers by combining trend, sportsmanship, and sustainability. Because the US Open approaches, followers and trend lovers alike can sit up for embracing a group that embodies the spirit of wellness and innovation. Cheers to a partnership that celebrates the sport of tennis and encourages a more healthy, happier lifestyle.
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