Situation
For greater prospects you are attempting to shut on the finish of a month or quarter, ship them a customized piece of content material similar to a video from the CEO or a gross sales chief or a bespoke gross sales deck. This could embody a recap of what they heard on earlier calls and one thing particular about their scenario, objectives, targets, and your merchandise that may profit their wants.
Arrange a number of templates and normal frameworks to make it scalable. For instance, put a script in entrance of your CEO with personalised notes for 10 completely different shoppers and have him report all of them in a 30-minute session. This video ought to ship the message to the prospect that they’re a excessive precedence and might be taken care of. Personalization and govt contact may also help draw out insights from the customer that won’t have been shared in any other case and encourage them to solidify the partnership.
Set off
- Huge alternative open at finish of month or finish of quarter that meets some acceptable greenback threshold
Motion
- Ship an e-mail containing personalised content material
